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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 79
Apr 11, 2013

 

Australians have a long love affair with the sport of baseball according to Ben Foster. General Manager of the three-year-old Australia Baseball League Down Under, Foster talks about the highs and lows of a sports just feeling its way into economic stability amid various other popular sports vying for Aussie’s attention.  Foster talks about where the ABL has gone, what the future looks like, and how much history the sport of baseball actually has in Oceania. Note: The podcast was recorded amid the Mexico-Diamondbacks game at Salt Fields at Talking Stick during Cactus League Spring Training in March. Expect a little play-by-play by Foster and Troy, especially when Adrian Gonzalez comes up to bat for Mexico. Twitter: @BFosterABL

Apr 10, 2013

The Central Hockey League has provided the Midwest with entertainment on the ice since 1992. Helmed by Commissioner Duane Lewis, the league has a strategy of providing fun, exciting games which end in shoot-outs if the games are tied at the end of regulation. Lewis talks about "sticking to their guns" when discussing the shootout policy of settling overtimes, how some markets have been hurt by paper hanger ownership groups desperate for ideas on drawing a crowd, and working with cities to foster the best partnership between a team and arena. Twitter: @CHLProHockey

Apr 9, 2013

The game isn’t just a game anymore, as Justin Hollander can attest to. Now, metrics and Big Data have entered the fray, making Hollander’s job of compiling an entire Major League Baseball team’s organizational information into one of his most recent tasks. Hollander talks about the different complexities of his job after graduating from law school and whether never playing professional baseball is something that can be held against him during arguments about player development.

Apr 8, 2013

Ted Santiago is constantly developing new ways to make hockey cool in the desert. That isn’t easy when the team is in Phoenix, which is known as a “paper town” where tickets have notoriously been available to fans without paying for them. Santiago talks about that challenge as the Coyotes have greatly reduced the amount of free tickets per game offered, and some of the methodology behind advertising in general. Santiago discusses the NHL ownership issue, factors in trying to attract new fans to the Phoenix product, and how the entire Coyotes organization has started to gain in-roads in the Arizona marketplace with some challenges still lying ahead.

Apr 7, 2013

Independent baseball and its promotions are this episode’s focus, with guest Mike Kline, who discusses how the Schaumberg Boomers work against five major league sports, several other minor league competitors, and still draw a large crowd out to the ballpark each home date during the summer. Kline discusses the promotion meetings, where the only response that can’t be given is “no” and how to effectively use small promotional activities to yield big results on a fraction of the cost. Twitter: @MikeKliner

Apr 6, 2013

In one of the more fascinating episodes for the podcast, Pedro Gutierrez talks about the Liga Mexican del Pacifico (Mexico Pacific League) where he serves as media manager. Gutierrez talks about the fight for baseball’s media coverage against the backdrop of futbol’s dominance in South American countries, as well as the International Drafting System and why Cuba is not in a part of the Liga Mexican del Pacifico. Twitter: @pedroagpt

Apr 5, 2013

 

Dan Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia and numerous minor league teams on issues related to non-traditional revenue generation, sponsorship, technology and sports marketing. Migala talks about not just breaking into sports, but staying in the industry. Twitter: @DanMigala

Apr 4, 2013

 

Nona Richardson has to multitask at her job daily; a mediator of sorts for staff, coaches and student-athletes, Richardson explains some of the intangibles of her job, as well as NCAA compliance issues. Richardson talks about “The Davis Way” moving forward into Division-I athletics, as well as some of the principles that guide the department as a whole.

Apr 3, 2013

The world of sports agents gets demystified by attorney Travis Leach, who talks about not only the representation end but also the financial side of the business. Leach discusses how financial planning, especially with NFL retirees, is crucial, and why agents need to put a lot of good people around their client. Leach also talks about CTE & concussions, a subject he is very passionate about. Twitter: @Travis_Leach

Apr 2, 2013

The ticket reselling game tends to get a lot of flack, but J Cobb decided to come on the podcast to dispel a lot of rumors. Cobb talks about the fact that selling to brokers is one of the dirty little secrets of sports sales, as well as ways that brokers tend to not make as much money as laymen might think on the secondary market. Could the secondary market be cornered by Ticketmaster or is there still hope for the small independent brokers? Twitter: @TeamOneJ

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