Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: Category: fan engagement
Feb 26, 2014

 

Major League Lacrosse has had some of its best success in a hotbed of ACC territory with the Charlotte Hounds, engaging fans in both an exciting and winning atmosphere. In only their second year of existence, the Hounds secured the first playoff appearance in 2013 and played for the title, losing only by one point to the Chesapeake Bayhawks. Wade Leaphart discusses his time helping develop the team’s schedule, ensuring that the Hounds are not only successful on the field of play, but also in the front office. Leaphart discusses the fan experience and ticket price points, as well as cost comparisons to other sports franchises located in town. Leaphart also discusses what it takes to sell in the Charlotte market, relating back to his time with the NBA’s Bobcats. Twitter: @Leaphart3

 

Nov 27, 2013

 

Australian Blair Hughes has performed several aspects of the fan experience model, both in sports and in music. Hughes talks about some of the crossover aspects of trying to achieve fan loyalty to the brand, discussing in detail his time as director fo the Brisbane Sounds, which produced over 50 events, five compilation albums with and featured over 100 artists. Hughes chats about his seven years as bar manager of the Gabba Sports Grounds in Woolloongabba, and some of the places where international sports have a short-fall in the fan experience realm compared to the United States. Twitter: @MrBlairHughes

Jul 30, 2013

 

Fan Engagement in the NFL is becoming a larger priority for teams than ever before. Hussain Naqi talks about how the Jaquars are rethinking fan engagement, whether that be through community relations, secret shoppers, fan experience models or even WiFi in private lounges. Naqi also discusses his role in bringing the Super Bowl to Met Life Stadium, and as leader of the group, attacking the issues head-on such as traffic and weather, in order to bring the NFL’s largest game to one of the largest cities in the world despite cold weather, something never done before by the league. Twitter: @CornellHkyFan

1