Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: January, 2017
Jan 30, 2017

Dr. Brett Burchette has become a fixture of Drexel's campus life; Burchette has served as a member of the sports management faculty, as an associate athletic director for development and now as executive director of the overall LeBow College of Business fundraising initiative. Burchette recounts the advice provided by a sitting athletic director, who brought him into athletic development, and then into the third party marketing arm of Nelligan. Burchette talks about relationship building, especially with his past students, and how to engage campus alumni. Twitter: @BrettBurchette

Jan 26, 2017

Group sales are a core focus on how Ryan Kindt sells to his Liberty University athletic customers, positioning various companies and organizations toward wider ticket buys. Kindt discusses his strategy, including being on the local chamber of commerce board, developing group leaders, and not providing free tickets just because someone asks for them. Kindt talks about his goals, especially in how to grow his professional development and enhance his selling techniques overall. Twitter: @RyanKindt

Jan 23, 2017

The Tacoma Rainiers have been revitalized by the enhancements off of the field, in Cheney Stadium, which used to be regarded as one of the worst facilities in the Pacific Coast League. Rainiers President Aaron Artman discusses the resurgence of the Rainers' brand, and how an eyesore stadium became a crown jewel of the Pacific Northwest. Artman talks about hiring practices at the Rainiers, as well as why the team doesn't discount off of group sales, and how getting folks to the ballpark is one of the easier sells on long-term packages. Twitter: @RainiersLand

Jan 19, 2017

Evan Levy has worked to secure athlete talents for media and publications for the last five years, and is one of hardest working people in show business during Super Bowl radio row. Levy explains why the Super Bowl radio row requires the complexity of logistics, as well as creates a line of demarcation between those athletes with great personalities who own a room, compared to those who are interesting subjects for the hosts. Levy shares his experience at SportsBuzz working as the vice president of athlete relations, and his time in the sports department for the William Morris Agency.

Jan 16, 2017

Overseeing 36 community college athletic departments in two states and one Canadian Province, Northwest Athletic Conference Executive Director Marco Azurdia explains why his work is cut out for him. Azurdia talks about some of the challenges of increasing the professional development of his athletic directors, of ensuring student athlete welfare, and building trust between communities. Azurdia also talks about his own experiences in the NWAC, as a long-time women's basketball coach, and how it shaped his view of how to broaden athletic administration as a whole. Twitter: @nwaccommish

Jan 12, 2017

As the growth of sports management programs flourish in the United States, IUPUI associate professor David Pierce wonders what the breaking point will be. Pierce talks about the challenges of providing relevant information, as well as experiences, for the students in his program. Pierce discusses some of the better ways to implement a sales mindset for sports management students, and also how he sees himself as an instructor as the digital media landscape encroaches on academic availability of classes.

Jan 9, 2017

Athletic training has never been covered on the podcast prior, so it is a perfect storm when the Director of Sports Medicine at the University of Puget Sound Athletic Department comes on. Craig Bennett is not just an advocate for his industry, but also the president of the Washington State Athletic Trainers Association. Bennett discusses a lot of the issues surrounding athlete health, especially when it comes to the club and high school level concerning who is monitoring and administrating care.

Jan 5, 2017

The Man In The Yellow Suit is Jesse Cole, who owns the Gastonia Grizzlies and the Savannah Bananas at the age of 32, with his wife serving as the Director of Fun. Cole talks about his beginnings, starting with a team and $200 in the checking account, and realizing that fun was the best way to build a fanbase. Cole talks about how deeply entrenched the Bananas mindset is in Savannah, and how far he is willing to go to ensure that each fan has a great experience. Twitter: @YellowTuxJesse

Jan 2, 2017

With over two decades of experience in media, sales and advertising, Matt Jones explains how he helps place Delta State Athletics on the map, even in Cleveland, Mississippi. Jones talks about the relationship between the wins on the field, as well as how to get wins on the revenue ledger. Jones describes how the Division II football and baseball program at Delta State has earned a national presence, as well as provided building blocks for some of the other programs under the department. Jones finally shares his concerns about the lack of talent development for play-by-play broadcasting skills, with less opportunities available, and what that will mean as the older generation "retires out" for sports broadcasting presentation overall. Twitter: @OkraJones

1