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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: November, 2012
Nov 25, 2012

O’Day spent 7 years at the helm of his alma mater’s athletic department, overseeing the Griz football team that went 77-17, appeared in two FCS national championship games and secured a conference title every year but one season during that stretch. Yet, Montana’s student-athletes had trouble off of the field, including nine sexual assault allegations in a two-year period, which led to the March 29, 2012 dismissal of O’Day and head football coach Robin Pflugrad, who had just won coach of the year in the conference. O’Day talks about running a successful school program on a tight, FCS budget, the stresses of being an athletic director or coach in today’s college landscape, and his new work in the realm of social media with Division I institutions. Twitter: @JimODay57

Nov 21, 2012

Harmon is organizing the premier senior competition of the Asian Football Confederation for host city Sydney, Australia in 2015, featuring the top 16 national teams of the AFC. Harmon previously served for 4 years in Wellington, New Zealand as GM of Marketing and Communications for the New Zealand Rugby All Blacks, a legendary team in which Harmon hit a ticket sales target of $268.5m NZD ($220m USD) for the Rugby World Cup in 2011, ten times higher than any event ever held in New Zealand. Harmon’s World Cup social media reach drove enough revenue that it is considered by Facebook, Inc., to be a definitive case study on how to successfully use Facebook to sell tickets online. Prior to that, Harmon was GM of Marketing for the Australian Rugby Union for 5 years in Sydney, overseeing the World Cup in 2003, the biggest global sporting event of the year, delivering $200 million in ticket sales for his tenure. Reach him on Twitter: @ShaneHarmon

Nov 16, 2012

Eiges spent 29 years with the NFL Raiders’ franchise, starting as the team’s ball boy out of college before being hired on as then-Head Coach Tom Flores’ executive assistant in 1980, the year the Raiders stunned the Philadelphia Eagles to win Superbowl XV.  During the 1982 NFL strike, Eiges was named Director of Ticket Operations, a position he held for 27 years, moving the team to Los Angeles before transplanting the team 14 years later back to Oakland. Eiges describes the L.A. years as well as the situation with return to Oakland in 1995 where the P.S.L. ruled & “Mount Davis” became an eyesore to a baseball-focused community. Eiges left the Raiders in 2008 to join the UFL, describing the league in its second year of existence with the Omaha franchise’s success and Las Vegas’ dismal failures.

Twitter: @PeterEiges

Nov 7, 2012

Ken Troupe has 18 years of professional sports experience and was willing to come on the podcast with Troy, talking about some of the newer technologies that have enhanced the sales portion of the sports industry. Troupe is a consultant for several sports franchises, currently the NHL's Phoenix Coyotes, and co-hosts a twitter conversation #social4tixsales about new ticket sales ideas with some of the industry's top performers. From 1996-2008, Troupe work for the Texas Rangers' franchise, moving up from account executive to Sr. Director of Ticket Sales by the end of his tenure. The conversation goes into various areas of how exactly a franchise can generate revenue, have a staff that builds a customer base in the right ways and what operations can do to survive as well as grow in the new economy.

Nov 4, 2012

The Valero Alamo Bowl's Rick Hill (VP of Marketing) and Bryan Moynihan (Director of Ticket Sales & Service) were invited to be guests on the podcast and talked with Troy about how to actually pull off a major college football event. The Alamo Bowl is played Dec. 29 in a 65,000 seat stadium between a Pac-12 and Big-12 Opponent. Hill and Moynihan show off their strategic sales plan in ensuring the bowl's success, which was sold out last year with less than 10,000 tickets available before either Baylor or Washington was selected to play. Hill and Moynihan take turns talking price points, how they ensure proper optics for corporate sponsors as well as engage customers year-round for a one-off event. Exclusive FREE iOS App content: A 3 minute minicast, where Hill & Moynihan discuss specific technologies to enable them to sell more tickets through online content and make customers buy early.

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