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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: athletic administration
Jun 19, 2017

Markus Jennings is considered a rising star in college athletics development, now on the NAADD board as well as running revenue generation for Sacramento State. Jennings discusses the nuances that come with making major gift asks, as well as ticket sales, along with the transition of titles toward Deputy Athletic Director within departments. Jennings presents the current challenges in college athletic administration, as well as how young administrators are facing the peaks and valleys of social media, executive searches and personal branding. Twitter: @MJ_CollegeSport

Mar 6, 2017

Bob Peters will fully admit that he is an old school athletic director at Centralia College. Peters talks about his start, as well as how he has avoided the traps of worry about his own legacy and focused more on the student athletes who have come to the campus. Peters discusses finding his own path as basketball coach and athletic administrator, as well as who he still reaches out to for advice when he is still challenged at his job.

Feb 13, 2017

Jamy Bechler focuses on personal improvement of leaders, ensuring that those staff and student-athletes they oversee receive the best vision possible for their athletic department. Bechler talks about motivational growth of the individual who is earning that position of leader within the department, as well as why it is important to be challenged by a strong strategic vision, as well as working with staff whom the leader themselves may not have hired. Bechler describes some of the issues surrounding social media, especially with student-athletes, as well as the expectations coaches have for themselves and their programs. Twitter: @CoachBechler

Jan 16, 2017

Overseeing 36 community college athletic departments in two states and one Canadian Province, Northwest Athletic Conference Executive Director Marco Azurdia explains why his work is cut out for him. Azurdia talks about some of the challenges of increasing the professional development of his athletic directors, of ensuring student athlete welfare, and building trust between communities. Azurdia also talks about his own experiences in the NWAC, as a long-time women's basketball coach, and how it shaped his view of how to broaden athletic administration as a whole. Twitter: @nwaccommish

Nov 9, 2016

Dave Kinard presents one of the biggest challenges, as well as opportunities, that all private institutions face when recruiting student athletes, coaches and athletic administrative staff; ensuring that the core principles of the university, especially when backed by a religion foundation, are understood, followed and permeate throughout that person's tenure with the campus. Kinard discusses how Abilene Christian has moved itself up into the larger Division I conversation with its transition, as well as ensuring that the mindset of success is felt throughout the department beyond tradition. Twitter: @Dave_Kinard

Oct 28, 2016

Tamica Smith-Jones brings a wealth of experience to her role as the athletic director at UC Riverside, after being a Division II Athletic Director, a Senior Women's Administrator with UTSA, a former basketball coach, and a former student athlete. Smith-Jones discusses how she delivers a wider perspective to the campus community, her administrative staff, coaching staff and student athletes when strategically planning the department's future. Smith-Jones talks about ensuring that her student athletes have the best experience while being a part of the campus.

Sep 28, 2016

Sports supervision in college athletics is a crucial component of administration. Maryland's Associate Athletic Director for Sports Administration Tyler Mariucci discusses his passion for the sports monitoring segmentation, which in many ways, helps build future athletic directors by learning how to communicate with program coaches. Mariucci talks about switching over from development to sports oversight, and some of the factors which can help a coach understand where the entire department is headed in a 1-on-1 settling. Twitter: @TylerMariucci

Aug 26, 2016

The University of Northern Colorado's Sports Administration program has turned over its legacy professors which brought the UNC program to the forefront of producing several of the top level sports management instructors in the country. Dr. Alan Morse has now taken the torch, carrying it upon the retirements of three of its major professors, and serves as director of the program. Morse discusses the transition, keeping the principles of the program, set on doing tangible real-world sports research covering revenue, attendance and marketing, and how that can help both professional teams, college athletics and aspiring graduates as they enter the industry's workforce. Morse talks about program expectations, as well as the job prospects for those who graduate. Twitter: @alan_morse

Apr 11, 2016

Bryan Blair returns for his second stint on the podcast (Ep. 251), and speaks about his transition toward becoming focused on being an athletic director. Blair talks about some of the issues surrounding the world of the compliance, while also understanding and engaging on the revenue side. Blair discusses some of his thoughts on the issues surrounding minority hiring at the top level of sports and how the BDSE program at the National Sports Forum has helped broadened his thought-process overall. Twitter: @BToTheBlair

Mar 11, 2016

The role of the deputy director is explored with Dan Satter, who is in his first year in that position. Satter shares his vision of developing communication with the coaches and staff at Boston University, as well as how to make sure that he is help facilitate dialogue with the athletic director. Satter also discusses how to engage student athletes with students as well as the campus in general, including the legacy of the Bean Pot Classic. Twitter: @DSatterBU

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