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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports ticket sales
Oct 12, 2017

It's the 5th Anniversary of the original recording the Tao of Sports Podcast, with Ep. 1 guest Matt Harper, who returns for the third time to the show. Harper discusses his transition from college ticket sales to minor league baseball, as well as the founding of the college ticket association (NAATSO) and the first Sports Sales Boot Camp. Harper provides his thoughts on why he had originally agreed to be on the podcast in the first place, and some of the opportunities for connections that it gave him since that time. Twitter: @mattharper_tix

Oct 2, 2017

Over two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast to discuss why 2017, not 2016, was the opening year at home for The Hartford Yard Goats. In a story that covered the gamit from construction delays, FBI investigations and continual check-ins with sponsors, Abramson chats about how The Yard Goats kept everything focused and showed MiLB as well as the City of Hartford how well the franchise could succeed under pressure. Twitter: @YardGoatsAGM

Sep 28, 2017

Isabella Tamplin opens up the ticket world of Brazil for podcast listeners, sharing insight into her company, Grupo BWA, which oversees ticketing for over 30 professional soccer clubs. Tamplin discusses some of the issues facing the Brazillan soccer fan, especially in attendance and ticket buying consumption. Tamplin discusses how the area has handled venue operations since the Rio 2016 Games & FIFA World Cup of 2014.

Sep 25, 2017

John Katz returns for a third time to the podcast (Ep. 601 & Ep. 183), this time to discuss how Tim Tebow and a lunar eclipse, two marketing boons that helped the Columbia Fireflies achieve attendance metrics in 2017. Katz discusses Tebowmania, and how to handle the international press attention that came along with it. Katz shares how the team prepared for the lunar eclipse game in August 2017. Twitter: @JEKatz33

Sep 14, 2017

Even with the legacy of UCLA, the Bruins face constant changes in how they operate. Assistant Athletic Director of Ticket Sales Evan Flagg explains that UCLA has had to make tough decisions when it comes to dynamic pricing, as well as avoiding dropping the ticket price if they feel it price was originally in error. Flagg shares his insight into dealing with group sales and ticket initiatives for promotions at UCLA, as well as how to enhance longer term commitments from fans. Flagg compares the difference between working in the pros and college. Twitter: @BlueGoldFlagg

Sep 7, 2017

Ashwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from NBA TMBO to Cal in order to start the in-house model for the Pac-12 school in 2012, as well as some of the ways he met the challenge of bureaucracy while building an efficient inside sales model. Puri talks about how the school found creative ways to pay commissions through bonuses and contracts, as well as the opportunity with the Athletics that he couldn't say no to. Twitter: @Ash_Puri

Aug 28, 2017

Max Kozinn shares his knowledge of sports membership sales, not just with the San Antonio Spurs, but also with the University of Texas-Austin and with Life Time Fitness. Kozinn discusses some of the facets of engaging the customer in a longer term relationship, as well as cultivating more prospects by referrals. Kozinn shares some of the intrinsic values that Spurs Sports & Entertainment emulates through their staff and to their customers. Max's interview is part 1 of 2 with the Kozinn Family (Jared's interview will be Ep. 808). Twitter: @MaxKozinn

Aug 14, 2017

Patrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in an environment that is often more conservative on change. Nowlin describes his methods for not only increasing sales and customer service, as well as finding ways to increase the growth of his employees. Twitter: @paddys_place

Jun 29, 2017

Mark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as FSU's football and basketball luxury sections have drastically increased over the past decade. Both talk about how to drive sales, how they have dealt with potential toxic legacy employees who drag down the rest of the staff, and what they look for in new staff members. Twitter: @ChrisWilsonFSU

Jun 26, 2017

While Russell Wilkins can appreciate the sold-out situation that Wichita State has in men's basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing and sales perspective, as well as initiating different technologies and innovations when dealing with an older fanbase. Wilkins talks about work-life balance, as well as ensuring that he is building up his student staff. Twitter: @rwilk0912

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