The dynamics of sports marketing and franchise revival are the topics of the day with Trenton Titans co-owner Rich Lisk. Operator of Small Change Marketing as well, Lisk talks about the fan development relationship building that the Trenton Titans had to engage after re-emerging from the ashes of a failed New Jersey Devil’s affiliate experiment. Lisk discusses how ticket sales, rebuilding customer relationships, and leading new employees in the changing world of sport. Twitter: @RPLisk_SCMG