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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: social media
Feb 20, 2017

Amy Jo Martin will concede she was not the first verified person on Twitter. She was the second, due to her work with Shaquille O'Neal, who was the first. Martin talks about the wild west of sports social media, where bringing a humanizing voice to Twitter allowed her to found Digital Royalty, which worked with such brands as Hilton Worldwide, Dwayne "The Rock" Johnson, The Kansas City Royals, Chicago White Sox, The UFC, and the American Red Cross. Martin talks about how her legacy of a New York Times Bestselling Author or having 1.1 Twitter followers compares to her catharsis in Africa with an obsession over delivering clean water to more people through charity, where she learned how having "enough" was, and why she's dialed back the caustic nature of traveling over 200 days a year simply to find joy in the everyday. Oh, and she's having fun with her own podcast, Why Not Now? Twitter: @AmyJoMartin

Feb 2, 2017

Lana Berry has become a juggernaut on sports social media, accumulating over 135,000 followers organically, including 93,000 on Twitter. Berry discusses her strategic initiative toward how she creates a relatable online personality, especially through her interactions with major sports social media accounts. Berry talks about how she weeds out the negative for the positive criticisms, as well as why a scheduled tweet or post is a recipe for disaster. And while she does not read the yellow pages during this podcast, she does share her wild adventures reporting on the Johnny Manziel pro day and photobombing ESPN's live shot. Twitter: @Lana

Oct 7, 2016

Fresh off of co-hosting the inaugural Sports PR Summit in San Francisco at the offices of Twitter, Lauren Teague discusses the landscape of social media and digital experts in sports. Teague talks about some of the challenges facing digital professionals as live streaming becomes more evident, as well as how the social media role at teams and leagues has transitioned from communications to marketing. Teague broadens the perspective of the NFL's live streaming Thursday Night Football on Twitter with how she chose to consume the event's broadcast, and her time at the PGA Tour, overseeing digital when Tiger Woods ran the table of every course in 2009, and how the organization has fared since his dominance has ended. Twitter: @LaurenTee

Jul 15, 2016

The last two NACDA conferences, Michael Murtagh, Jr. has shown tremendous hustle in looking for a sports marketing job. Pre-scheduling and meeting with over thirty sports business executives, Murtagh, Jr. has been actively showing his networking skills on the new social media messaging platform, Snapchat. Murtagh, Jr. has various tips and tricks on how to effectively utilize Snapchat further, including the usage of filters. After serving a 1-year contract position at Western Kentucky Athletics in marketing following attending the 2015 NACDA in Orlando, Murtagh, Jr. is now focused on getting that full-time job in sports. Twitter: @Michael_A_Jr

Feb 5, 2016

This is probably one of the deepest conversations had on the podcast about LinkedIn Sales Navigator, as told by brand evangelist Mario M. Martinez, Jr., who doesn't work for the company but swears by the product. Martinez, Jr. offers up various ways in which the Sales Navigator tool can retrofit any sales floor trying to utilize both SSI and engagement on social media, as well as slays some of the various misnomers that usually stand in its way for being implemented. To Martinez, Jr., the path to adoption starts with understanding how each person has been trained to use sales tools available, whether that's social selling or cold calling telephone. Martinez, Jr., breaks down some of the stereotypes backing both sales methodologies, taking a top-down approach to changing the mindset of to get sales departments on the right path. Twitter: @M_3jr LinkedIN: https://www.linkedin.com/in/mthreejr

Nov 6, 2015

Peter Roumeliotis is tasked with the importance of hitting two different-speaking audiences for the Quebec Major Junior Hockey League, both in English and French, each with their distinct cultural tastes for the winter sport. Roumeliotis discusses how he is able to coordinate, as well as reach both groups, and ensure that every team, even those in the standings cellar, get recognized when they do something well. Roumeliotis talks about the teddy bear toss, a promotion that sweeps through Canadian hockey during the Christmas season, and how the QMJHL guides its viewers to show some of the best highlights that the league has to offer. Roumeliotis also hosts his own podcast, called PopTernative, dealing with issues in social media, pop culture and sports. Twitter: @PeteyBeats

Sep 16, 2015

The majority of social network discussions in sports happen around the idea of using Facebook, Twitter, LinkedIn or Instagram. But new on the scene is Fancred, a fan social media system that now has partnerships with The Carolina Panthers, Boston Red Sox and America East conference. As Fancred CEO Kash Razzaghi explains, this isn't just another social media platform, but a meeting place for dedicated fans to get the best messaging from their team in a community-building arena. Razzaghi talks about the concept behind Fancred, and why it stands out amid a growing competition for the attention of franchise executives who are eager to harness the use of social media to monetize their fanbase. Twitter: @hrazzaghi

Aug 26, 2015

Only two months on the job at the University of Michigan, and Brian Wagner has been a part of major national news, when three athletic facebook accounts were hacked in the middle of the night. Wagner talks about this incredible story, where spam hackers placed posts through the Michigan athletics facebook accounts, then locked out the entire UM digital team. Wagner reveals how Michigan worked with Facebook's London office, then its Silicon Valley crew, and learned quite a few ways to protect themselves for the future. Wagner also discusses some of his views on social media, especially when having a major college coach with a unique brand in football's Jim Harbaugh, as well as ways that microsites can help establish customer service aspects for the fans attending games or trying to seek out specific information. Twitter: @BrianRWagner

Dec 24, 2014

Social sales in sports is a fairly new practice, and the Portland Thunder are at the front-edge of it, utilizing the opportunity to make bigger sales with a small staff. Joel Manchak discusses why the challenge of maintaining and operating an effective social sales strategy has been crucial to the new Arena Football League team's survival in its second year, and how geo-targeting through social media ads on various digital platforms has built a large amount of revenue growth over the past off-season. Manchak presents the arguments for why social selling components should be in every sports sales department in the coming year, and why that new account rep's salary may be shifted to better use as part of a social media ad budget buy to attract new customers.

May 7, 2014

Fieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their department through social media initiatives such as Facebook, Twitter, Instagram and Snapchat. DeShazo isn’t really a fan of the adoption of Snapchat, and discusses its possible pluses and potential failings, both for the athletic department and the end user. DeShazo covers various points of entry for social media into how to draw fans to games as well as ensure that what is said on those platforms by student-athletes and coaches is consistent with the department’s brand message. Twitter: @KevinDeShazo

 

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