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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Aug 29, 2016

If you try to discount around Joe Rixon, he'll be the first line of opposition that you find. Rixon discusses his disdain for the practice, as well as the lack of marketing around it even to make discounting even somewhat effective. Rixon talks about the misperception about the secondary market tends to cost organizations revenue. Now a board member on the National Association of Athletic Ticket Sales & Operations (NAATSO) Rixon shares a funny story about faux-neurosurgeons and Uber drivers in Pittsburgh, as well as his bond with the staff at Liberty University. Twitter: @joeyrix

Aug 26, 2016

The University of Northern Colorado's Sports Administration program has turned over its legacy professors which brought the UNC program to the forefront of producing several of the top level sports management instructors in the country. Dr. Alan Morse has now taken the torch, carrying it upon the retirements of three of its major professors, and serves as director of the program. Morse discusses the transition, keeping the principles of the program, set on doing tangible real-world sports research covering revenue, attendance and marketing, and how that can help both professional teams, college athletics and aspiring graduates as they enter the industry's workforce. Morse talks about program expectations, as well as the job prospects for those who graduate. Twitter: @alan_morse

Aug 24, 2016

As the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22 years, and discusses the various topics within the industry. Adler talks about rules, regulations and processes, which may be pushed as a consumer protection while actual yielding an opposite affect. Adler shares his thoughts on the recent move of broker consolidation, delayed delivery e-tickets, and whether Vegas will always have two broker trade shows, at the same time, in two different casino locations in July.

Aug 22, 2016

The third party model has held ground and expanded in the college athletic landscape, with a further understanding between both in-house leaders and those representing the outside organization. Aspire's Tony Garrett discusses how empathy has allowed the company to thrive when dealing with long-term college athletics workers, as well as the ability to pitch in to get the job done. Garrett talks about group sales, how it fosters creativity and free assets that can compliment any group's interest in buying more tickets to the event. Garrett shares Aspire's culture toward its employees, using Mino Solomon as an example of organizational strength during a time of adversity for Solomon personally. Twitter: @thebosstg

Aug 19, 2016

The Chicago Cubs were one of the luckiest teams at the start of the 1900s, according to former Associated Press writer Hal Bock, author of the book, The Last Chicago Cubs Dynasty. Bock covers the entire Cubs reign to the World Series from 1906 to 1910, complete with the biographies of some of the more illustrious characters in Major League Baseball History. Bock talks about the legendary double-play combination of Tinker to Evers to Chance, whether Cubs catcher Johnny Kling should be held responsible for bringing bad luck by leaving the team for a promising billiards career, and what the "Merkle boner" did for the 1908 playoffs to send the Cubs back to the World Series. Twitter: @hbock1

Aug 17, 2016

While having a ton of academic credits helps bolster some program ratings, Dave Torromeo is focused on the real-world application of his Manhattanville College instructors, as well as their backgrounds. Torromeo discusses the influx of masters degree programs for sports management, as well as some of the dangers of flooding the marketplace without instructors who have actually worked full-time in sports. Torromeo talks about how his students view internships and job prospects, as the world of sports is becoming more and more technology-driven. Twitter: @Davidt12

Aug 15, 2016

The Wheeling Nailers ECHL franchise has begun to shy away from the premium giveaway, in order to cater to the mega experience of celebrity appearances. Vice President of Tickets, Chris Thoburn, talks about how the celebrity appearance at a game helps enhance both the VIPs of team business partners and group leaders, as well as draws out a ton of single game tickets. Thoburn maps out the new hockey landscape, being a Pittsburgh Penguins affiliate amid the competition of American Hockey League cities that are nearby. Twitter: @cthoburn87

Aug 12, 2016

The transition from first career to second career is one of the more difficult retirement discussions any professional athlete has to make. Devon Teeple is one of the better success stories, moving from a promising minor league baseball career to the world of finance and blogging. Teeple discusses how his life has changed since he made that decision, along with being mentored by several sports writers in order to develop his own voice on the blogging platform, The GM's Perspective. Teeple shares insight into how athletes view the media, as well as how to ensure that he is also promoting some of the better sides of an athlete's life, including their charity work. Twitter: @DevonTeeple

Aug 10, 2016

Troy Ruediger has helped launch one of the more "sticky" forums for sports and technology discussion, called Starters. Based out of a Slack platform, Starters has engendered a larger amount of early adopters, communicating in various connectivity discussions and sharing timely articles. Ruediger discusses the vision of Starters, its original intentions, as well as its current state of growth, which is starting to scale in rapid succession. Ruediger also discusses his time at Rukkus, a secondary market ticket search engine with virtual reality capabilities, and the ways that the sports industry still lag behind in technology adoption. Twitter: @troy_ruediger

Aug 8, 2016

Singapore's Hass Aminian did an in-person podcast in Davis, California way back on episode 184, and now returns 499 episodes later for a follow-up report. Now on his own, Aminian discusses the Asian market indepth, as well as how the NBA is capturing an entire continent, but also fighting against consumer demand for homegrown sporting leagues and events. Aminian discusses the issues around Rule 40 with The Rio Olympics, as well as the state of international sports business as a whole. Twitter: @hassaminian

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