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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 19, 2017

Evan Levy has worked to secure athlete talents for media and publications for the last five years, and is one of hardest working people in show business during Super Bowl radio row. Levy explains why the Super Bowl radio row requires the complexity of logistics, as well as creates a line of demarcation between those athletes with great personalities who own a room, compared to those who are interesting subjects for the hosts. Levy shares his experience at SportsBuzz working as the vice president of athlete relations, and his time in the sports department for the William Morris Agency.

Jan 16, 2017

Overseeing 36 community college athletic departments in two states and one Canadian Province, Northwest Athletic Conference Executive Director Marco Azurdia explains why his work is cut out for him. Azurdia talks about some of the challenges of increasing the professional development of his athletic directors, of ensuring student athlete welfare, and building trust between communities. Azurdia also talks about his own experiences in the NWAC, as a long-time women's basketball coach, and how it shaped his view of how to broaden athletic administration as a whole. Twitter: @nwaccommish

Jan 12, 2017

As the growth of sports management programs flourish in the United States, IUPUI associate professor David Pierce wonders what the breaking point will be. Pierce talks about the challenges of providing relevant information, as well as experiences, for the students in his program. Pierce discusses some of the better ways to implement a sales mindset for sports management students, and also how he sees himself as an instructor as the digital media landscape encroaches on academic availability of classes.

Jan 9, 2017

Athletic training has never been covered on the podcast prior, so it is a perfect storm when the Director of Sports Medicine at the University of Puget Sound Athletic Department comes on. Craig Bennett is not just an advocate for his industry, but also the president of the Washington State Athletic Trainers Association. Bennett discusses a lot of the issues surrounding athlete health, especially when it comes to the club and high school level concerning who is monitoring and administrating care.

Jan 5, 2017

The Man In The Yellow Suit is Jesse Cole, who owns the Gastonia Grizzlies and the Savannah Bananas at the age of 32, with his wife serving as the Director of Fun. Cole talks about his beginnings, starting with a team and $200 in the checking account, and realizing that fun was the best way to build a fanbase. Cole talks about how deeply entrenched the Bananas mindset is in Savannah, and how far he is willing to go to ensure that each fan has a great experience. Twitter: @YellowTuxJesse

Jan 2, 2017

With over two decades of experience in media, sales and advertising, Matt Jones explains how he helps place Delta State Athletics on the map, even in Cleveland, Mississippi. Jones talks about the relationship between the wins on the field, as well as how to get wins on the revenue ledger. Jones describes how the Division II football and baseball program at Delta State has earned a national presence, as well as provided building blocks for some of the other programs under the department. Jones finally shares his concerns about the lack of talent development for play-by-play broadcasting skills, with less opportunities available, and what that will mean as the older generation "retires out" for sports broadcasting presentation overall. Twitter: @OkraJones

Dec 28, 2016

Brian DeAngelis has had an extensive career in minor league baseball ticket sales, spanning 6 years and working in organizations such as Ripken Baseball, The State College Spikes, and now as Vice President of Ticket Sales at the Lehigh Valley IronPigs. DeAngelis talks about what separates the IronPigs from other minor league baseball franchises, specifically the focus on customer experience, including weird, outlandish marketing and stadium renovations. DeAngelis ventures into the areas of training his staff, showcasing priority on getting them to engage with their contacts, and get those face-to-face sales. Twitter: @AngeloDeAngelo

Dec 26, 2016

After 6 years as the associate athletic director for external affairs at Nicholls State, Brandon Ruttley has left the college sports space for private industry. Ruttley talks about the intense coming to terms with his decision to leave athletics, with the door still cracked open to return upon the right opportunity, but is at peace either way. Ruttley shares what he believes the private sector can learn from college athletics organizations, and in turn, what private industry can help those on college campus sports achieve. Twitter: @ColonelRuttley

Dec 22, 2016

Over the past 8 years, Gary Olson has been moving tickets for various minor league baseball teams. Olson discusses that one period of selling for a third party vendor of Arizona State athletics, and what the differences were. Olson talks about how to engage, as well as training his core group of employees, along with whether the phone call is actually dying out and if season tickets still matter. Olson mentions that his wife was formerly working in sports, and how that helped them make decisions for new employment opportunities across the country. Twitter: @GaryOlson26

Dec 19, 2016

Jim Sarosy has been with the Syracuse Crunch for so long, that even he's flabbergasted at his legacy with the team. A product of the 1990s sports sales staff, Sarosy talks about rising through the ranks, but not letting his ambition get the better of him, while constantly staying on his toes in minor league hockey. Sarosy discusses why the Crunch are the crazies of American Hockey League promotions, including the famous Gordie Howe tryout for his fifth straight decade on the ice (didn't get on the ice, but still...). Sarosy talks about what he's learned, and what he keeps mind of, every time he peels a sticker or sells a ticket to the game he loves. Twitter: @JimSarosy

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