In the nation’s smallest state, Assistant A.D. of Marketing Adam Schemm consistently goes after the largest possible audience for the University of Rhode Island. Schemm talks about the branding challenges that he faced when arriving at Rhode Island, implementing both a new out-bound sales strategy in-house, as well as building a key fan development unit to retain fans once they’re in the building. Schemm discusses the various ways in which Rhode Island’s ticketing system has grown the fan experience both online and physically at the game. Schemm does mention his past with the Milwaukee Brewers, but still would not give up the contents of the secret stadium sauce recipe, even under duress. Twitter: @AdamSchemm
The idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about the massive benefits of interaction with fans as well as interest growth. Andres discusses the various planning stages of implementing a full week’s worth of content (video, audio, blog posts, facebook, tweets, etc) and how the NFL Draft is one of those “all hands on deck” moments for the entire Digital Media staff. Twitter: @Ravens
Starting a new baseball league is never easy, but Executive Director Chris Petersen believes he’s found the right mix in the Interstate Baseball League. After a couple of false starts, the league may be starting for an abbreviated inaugural season in August 2013. Petersen talks about the issues dealing with ownership, facility rental, revenue streams such as tickets, corporate sales, and concessions. With so many leagues that have made attempts in the 1990s/2000s which no longer exist, Petersen's goal is to learn from those mistakes in order to present a better, more focused baseball league able to stand the test of time.
Analytics is the name of the game, and Winthrop Intelligence (WIN AD) is starting to change that game, especially when it comes to athletic department hiring for coaches and top administrators. WIN AD Director of Sales Kevin Barefoot talks about the concerns of hiring administrators, working through the data streams of contractual obligations in terms of scheduling and large guarantee games, and what the future holds for business analytics in the college sports ranks.
JMI Sports, Inc. may have bridged the gap between professional and college sports revenue streams. Managing Director Mark Tilson talks about the changing landscape of the industry, how every component of revenue can be recalibrated and enhanced. Tilson talks about several issues facing the sports industry, including the blending of the secondary and primary markets, as well as ticket devaluation and other franchise economic causes for concern.
The dynamics of sports marketing and franchise revival are the topics of the day with Trenton Titans co-owner Rich Lisk. Operator of Small Change Marketing as well, Lisk talks about the fan development relationship building that the Trenton Titans had to engage after re-emerging from the ashes of a failed New Jersey Devil’s affiliate experiment. Lisk discusses how ticket sales, rebuilding customer relationships, and leading new employees in the changing world of sport. Twitter: @RPLisk_SCMG
If you’ve logged onto a team website, tried to buy tickets and witnessed as beautifully rendered map of the arena, chances are, you’ve used Mike McAdam’s work. Head of Business Development at IOMEDIA, McAdams talks about some of the new ways that patrons are interacting with the team, and how having new online features can result in large revenue streams emerging overnight. McAdams talks about his time in the MLS, as well as how the fundamental understanding of selling tickets with a franchise has helped foster growth in IOMEDIA’s application process from vendor to end user. Twitter; @McAdams18
One of the infamous “lost episodes” of the podcast has been discovered. Recorded in late November 2012 in Palo Alto right after Stanford defeated Seattle University in men’s basketball, Troy’s former boss, Jason Behenna, talks to him about media relations. Behenna goes over some of the new media duties that he has during the game, as well as what it takes to do a sports information job correctly. Behenna discusses some of his experiences with media, coaches, administration and student-athletes, as well as his philosophies on how a sports information department should be run to reach maximum effectiveness.
Some of the most dynamic ways to draw an audience come out of the Professional Bull Riders, Inc. Barry McMullin talks some of the ways in which the PBR stays relevant in a fractured traditional media landscape, drawing fans to arenas with a solid price point strategy. McMullin discusses the difference between PBR fans and others, especially on corporate sponsorship activation. McMullin highlights his time with the NBA and some of the marketing concepts which built the foundation of where he is today.
The WiFi landscape of stadium technology is so confusing that most people, including Troy, don’t really have a good grasp of it. That’s why InSource’s David Black agreed to be a guest in order to help explain it in laymen’s terms. InSource has been responsible for several major WiFi projects, including the 5,000-seat Lakewood Church and the 40,000-seat, $105 million University of Houston Football Stadium set to open in 2014. Black talks through several of the capacity issues, especially with enterprise data, because it takes a lot to get one small text message from point A to point B. Twitter: @InSourceTech