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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: October, 2012
Oct 28, 2012

Group Ticket Sales Giant Rob Sine talks with Host Troy Kirby about the current state of ticket sales on both the college and professional landscape. Sine is a Pac-12 Vice President, the only major conference which has a position specifically dedicated to ticket sales. Sine's extensive background includes working for three NBA teams (Milwaukee Bucks, Portland Trailblazers, and Seattle Supersonics), stints in marketing & promotions with minor league hockey teams. Prior to joining the Pac-12, Sine founded Hands on Sports which had clients from the NCAA, NFL, NBA, NHL, Auto Racing, MLS, CFL and was president of Collegiate Consulting, a larger third party proactive ticket selling group for several NCAA athletic departments.

The episode focuses on Sine's passion for group sales, an underserved market in the sports industry, how to diagnose specific areas of need and some of the pending challenges for the sports industry as a whole. A companion to this episode is a 4 minute minicast (available exclusively to FREE podcast app subscribers), where Sine discusses the dynamics of hosting conference tournaments and meeting the customer's needs.

 

Oct 22, 2012

Matt Harper serves as the general manager of The University of Oregon's Duck Tix, an in-house out-bound ticket sales division within the UO athletic department. Harper's extensive experience in ticket sales includes work at IMG-Learfield, Disney Wide World of Sports, & Seattle University Athletics. Harper sits down with Troy Kirby to talk selling philosophies, customer care, season ticket holder retention, and some of the misconceptions of the ticket sales arena. A companion to this podcast is a 11 minute minicast (available exclusively to FREE iOS podcast app subscribers), where Harper discusses leveraging ticket sales and other topics.

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