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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: November, 2014
Nov 28, 2014

Mike Wendling represents a new challenge to college athletic ticket sales: Analytics as the basis of how his job functions. Originally slated for looking at data support for ticket sales with Oklahoma State, Wendling has broadened his experience to now selling the entire ticket product. Analytics can be challenging for some, but with Wendling, he breaks down the various components of what makes a ticket sales unit, especially at a college athletic department, worth of pushing revenue generation. Twitter: @WendlingMike

Nov 27, 2014

Consolidation deals are the new mode of operation for the secondary market and resellers. Co-founder of The Ticket Experience, Patrick Ryan, discusses some of the ways in which the reselling ticket business has been drastically changed by how franchises as well as team executives view the practice. Ryan talks about some of the options available to move tickets for the teams on the primary market as well as how the secondary market can be utilized as a distribution channel. Twitter: @PRyanTexas

Nov 26, 2014

After spending over a decade at the Phoenix Suns, rising to the level of VP of Ticket Sales, Bob Hamer hung up his career in the NBA to help guide the next generation of sales executives. Restarting the Sports Sales Combine and rebranding it as Sports Business Solutions, Hamer has key sports business experience to offer young professionals as he personally witnessed the transition from season tickets to fan memberships. Hamer discusses how the world of sports business has changed, and how he has sought to transform the paradigm into one where those seeking to learn from the top talent in the industry would have the ability to as they launched their sports careers with his help. Twitter: @SportsBizBob

Nov 24, 2014

Nancy Hogshead-Makar has been at the forefront of women's rights issues in sports for over 40 years, including her time as a champion swimmer with a No. 1 ranking at age 14. Hogshead-Makar has now formed a new advocacy group, Champion Women, with the set purpose of ensuring that female athletes have the same rights and equality as male athletes in high school and college athletics. Her conversation over Title IX presents several straw man arguments as to what gender equality is, and transforms into a frank discussion of why, after 42 years, compliance still hasn't been achieved. Twitter:

Nov 21, 2014

Action sports is going through a boom, as more of the world’s attention is paid upon it. Octogan’s Director of Global Sports Amen Teter discusses some of the various ways in which the world of skateboarding, surfing, snowboarding and other action sports have grown up to affiliate with some of the largest corporate brands in the world. This is remarkable turnaround from where it was only a few decades ago, when action sports relied heavy on VHS tape exchanges and underground circuit events, compared to the large-scale attention paid on it since ESPN’s X-Games. Teter represents pro skateboarding and teen sensation Mitchie Brusco, veteran Andy McDonald, and Snowboarding Olympic Gold Medalist Jamie Anderson. Teter also recognizes how the reduction of camera size for products such as the Go Pro have made Youtube sensations out of action sports stars such as pro surfer Alana Blanchard, whom Teter represents, and where the entire arena is headed in the future for most that choose to participate, as well as attempt to become brands themselves. Twitter: @AmenTeter

 

 

 

Nov 19, 2014

Groupmatics is having a definitive affect on group ticket sales for its clients. Groupmatics CEO Matt Mastrangelo presents a compelling argument for why group tickets have changed, especially in the initiation and transaction for the group leader experience, and how his company's platform may present an answer to driving more analytical, prospective data from each group sale. Twitter: @Groupmatics

 

Nov 17, 2014

The Fresno Grizzlies have established a definitive brand in the Central Valley of California, so much so that the 2014 off-season separation after 17 years with the Major League Affiliate San Francisco Giants won't affect how their fans perceive their product. Grizzlies' Director of Marketing Sam Hansen discusses how the team is transforming with the change-over to the Houston Astros, as well as retaining its individual identity in the process. Hansen discusses the various themes that the Fresno Grizzlies are now famous for, including Teenage Mutant Ninja Turtles Night, various Bobbleheads with the Farm Grown themed focus, and Taco Everyday.

Nov 14, 2014

Sports sponsorship decks and ticket brochures are easily some of the worst materials to deliver to the best clients. They often come in the form of rudimentary PDFs, one-sheet paper proposals or Microsoft Powerpoints that convolute the process rather than help it. Sportsdigita's CEO Angelina Lawton may have discovered the solution to these types of issues with the founding of her company, which has started to revolutionalize a digideck and ebrochure model that incorporates video, audio, photography and online presentation. Lawton discusses some of the issues that stem from the cumbersome process of developing a typical deck, especially the time spent by corporate sales staff attempting to manufacture one, that can be saved by utilizing Sportsdigita's service. Twitter: @AngelinaLawton

Nov 12, 2014

The world of sports analytical study is changing by the amount of data compiled from video. At the forefront of this innovation is Vantage Sports, which is able to log and capture multiple video streams, forensically studying various data points throughout a player's entire season, showcasing new research into each movement. Vantage Sports CEO Brett McDonald discusses how the analytical company is able to grasp hold of such information from multiple games, as well as increase the amount of knowledge provided to players, teams and scouts on exactly what they are looking at. Twitter: @VantageSports

Nov 10, 2014

 

Kristopher Bazen is a sports branding and graphic design specialist with over a dozen years of experience in the professional sports and collegiate athletics marketplace. Bazen discusses his passion for creating great design, as well as ensuring that he captures both trends and imaginations based on inputs from his clients. Bazen discusses his survival from cancer, and what he's learned along the way in terms of prospective on what he does. Twitter: @KrisBazen

 

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