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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: digital media
Apr 3, 2017

Julian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans' KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European football clubs, as well as his understanding of the digital space. Many times, as Jenkins is mindful of, the top brass don't value digital for revenue generation as much as they should. Jenkins talks also about broadening the discussion when it comes to digital metrics. Twitter: @Julianj1973

Dec 5, 2016

With the young history of digital media unfolding, Brian Srabian presents a strong argument about why sports is generally at the forefront of delivery of social media technology. Srabian discusses the early days of living on the edge in sports social media, where trying new things and jumping to different platforms shook up the system with differing results. Srabian discusses navigating the waters of fan engagement, avoiding outrage issues by going too far, and how to show that digital media is the most effective branding available to a sports team. Srabian discusses the Bat Kid phenomena in San Francisco after the 2013 baseball season, and the San Francisco Giants' part of the day-long celebration. Twitter: @Srabe

Aug 3, 2016

Digital streaming is becoming the simplified way of live sports content distribution, and as Sportle CEO Adam Shaw explains, that brings out the complexity of the traditional media marketplace amid contractual and corporate sponsorship agreements. Shaw discusses the issues at hand, especially couch rights vs. hotel rights, and whether consumers will finally gain access to Regional Streaming Networks (RSN). Given Shaw's expensive background as a c-suite executive in traditional television with FOX, FX & the NFL Network, he shares the vision of what it will take to make streaming the overall experience that most consumers have with live sports content in the future. Twitter: @PrinceAdRock

Jul 13, 2016

Blood, sweat and association equity are part of Jimmy Smith's gameplan to push the social media digital side of college athletic administrators into the forefront of professional development. Smith talks about his lobbying efforts with his fellow digital collegiate professionals into building an affiliate association under NACDA of their own, as well as some of intangibles of why its necessary. Smith discusses how far digital marketing has come in the last few years for athletic departments, and where it is headed. Twitter: @TheJimmySmith

Jun 13, 2016

Looking beyond the simple platform chasing of social media, the central focus arises as to what digital as a brand can do for a sports team. James Royer oversees the Kansas City Chiefs digital endeavors which was recognized as one of the most “Contagious” brands on Facebook by a study done by author and professor Jonah Berger and Digitas lbi. Royer also discusses his recent NFL Digital Summit speech in April, how the Chiefs are utilizing paid social advertising through Facebook, Twitter and Instagram, specifically in the realm of supporting ticket and merchandise sales despite most NFL teams being very slow to adopt paid social. Twitter: @JamesRoyer

Jun 10, 2016

After nearly 7 years as an Assistant Commissioner at the American Association, Mark Hodgkin has struck out on his own while bringing his unique insight into the world of digital media. Hodgkin is quick to point out that he doesn't believe in the expert label for social media, and in fact, runs away from anyone making that claim. Hodgkin shares his vision of providing a great overall brand messaging strategy to an organization's digital channels, and to avoid the habit of platform chasing. Twitter: @Mark_Hodgkin

Mar 18, 2016

A recognized industry thought leader for digital sports in Asia, Maurizo Barbieri dissects some of the different strategic and tactical capabilities across a burgeoning media landscape. Barbieri discusses his drive to build one of the primary resources for Japanese sports fans, with most than 350k users, on LiveSports Japan, and then describes the effort of launching a sports channel for cable and Internet in Singapore, to an OTT audience. Barbieri talks about the channels that lie ahead for traditional media sources in general, with a segmented sports market place, as selective, on-demand tastes grow with consumers worldwide. Twitter: @MGBarbieri

Feb 26, 2016

Finally, Peter Stringer is back on the podcast, previously on Ep. 298, and to have an updated take on some of the digital tools available to sports marketers. Stringer discusses the new Facebook vs. Twitter platform debate, as well as whether Snapchat is actually a social media platform, or a messaging service. Stringer also shares his view of the digital landscape in general, and then talks about his own foray into podcasting, with his Media Masters podcast where he interviewed Amy Jo Martin and Jim Ross. Twitter: @PeterStringer

Feb 19, 2016

Across The Pond, the sports digital revolution is underway, in the form of Seven League's Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises, such as UEFA, FIFA, UFC, O2, Valencia CF, Juventus, Premier League, Green Bay Packers, Rugby Football Union, Major League Soccer and the England and Wales Cricket Board. Ayers talks about where digital in sports needs to go, and some of the mistakes that digital managers make on social media. Ayers presents a road map toward best practices overall, especially when engaging fans. Twitter: @richardayers

Jan 25, 2016

Mark Fidelman is one of the key commentators on social media activation and "growth hacking." Fidelman talks about his interest in the social media and digital space, as well as some of the more under-utilized ways that teams could be creating activation points with their athletes and brands. Fidelman discusses some of his passions around the sports business segmentation, especially when it comes to generating a lot of interest through social media. Fidelman also shares insight into creating his company, Evolve!, as well as working for Taser as a Section 16 Officer. Twitter: @MarkFidelman

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