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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: guest relations
May 9, 2014

 

Ryan Donckers has worked in every component of the sports industry paradigm. A punter at Eastern Washington University, Donckers’ parlayed his student-athlete acumen into a job as Director of Ticket Sales at the Spokane Indians MiLB team. Donckers has the ability to share both sales knowledge on the ticket and corporate sales side, as a former corporate sales rep for Washington State University and IMGL. Now as the Director of Sports Sales for Red Lion Hotels, Doncker’s job is trying to accommodate large football rosters, as well as create the meeting spaces necessary for football operations directors to smoothly transition toward game time. Twitter: @RDonks14  

 

Jun 27, 2013

 

Fan experience is quickly becoming one of the hottest topics in sports business, as teams look to enhance how each customer feels upon a trip to the venue. Ruby Newell-Legner works with several teams and leisure facilities in order to improve every touch point of the customer experience through guest relations, discussing how her 7 Star Service System has increased retention for various teams. Newell-Legner talks about founding her online webinars, The Fan Experience Institute (www.7starservice.com), in order to help mentor those in the sports world at improve the product in the stands and concourses. Twitter: @7StarService

Jun 17, 2013

 

Fan experience is one of the main reasons on why people renew or decline to attend live events. Brian Crow’s Gameday Consulting helps teams such as the NFL’s Buffalo Bills, reinvest itself in fan engagement. That means from top to bottom, every touch-point of a fan’s game experience is measured for quality and customer service. As a professor at Slippery Rock, Crowd also talks about the saturation point of sports management degrees throughout the nation’s universities and the fall-out of being book smart, but not game smart in terms of the industry’s future leaders. Twitter: @GameDayBrian

Mar 12, 2013

 

Guest relations may be one of the saving graces to protect the in-stadium attendances for all professional and college sports. Guest Relations Expert Anthony Cangelosi has both a background in professional sports sales, and secret shopping at large stadiums & venues. Cangelosi talks about some of the ways that third party vendors may be damaging a team’s relationship with the fan without the franchise ever knowing it.

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