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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports marketing
Aug 24, 2017

Ken Gelman comes on the podcast to chat about the KASAI Elite Grappling Championships (“KASAI”), New York City’s premier competitive professional and amateur Jiu-Jitsu (BJJ) promotion. Gelman talks about how committed the organization is to hosting live events featuring the most talented male and female grapplers from around the globe. Gelman discusses the history of KASAI’s organization, including well-renowned names of Hollis Gracie and other athletes from the worlds of martial arts. Twitter: @kasaigrappling

Aug 21, 2017

Craig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how to create a brand mechanism that doesn't happen as one opportunity, but continues to grow with a long term strategy. Twitter: @UOPintens

Aug 10, 2017

Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town. Sperber talks about some of the demographic changes with actionable data, as well as how transition to new NASCAR drivers has led to altering traditional loyalties to fan favorites. @PhoenixRaceway

Aug 7, 2017

After about 15 years of bobbleheads as a giveaway item, the crazy just continues for sports as a gift to drive attendance numbers. Alexander Promotion's Brian Sloan talks about how a simplistic bobblehead is no longer the regular order of the day, transitioning now to talking bobbleheads with microchip technology, life-sized bobbleheads as well as memento theme nights where the bobblehead tells a story. Sloan shares his experience working for minor league baseball teams as a general manager as well as now in his role as president of the West Coast League.

Jul 10, 2017

Try to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible in order to ensure that the decision is made and initiated upon. Harris shares his experience coming from the professional sports and Corporate America ranks, and how Arizona State Athletics has been evolving, adding new sports and more sales staff, at a time when most athletic departments are doing the opposite. Twitter: @SunDevilRocky

Jul 6, 2017

Pat Gallagher's amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various issues around getting the Bay Area to support such an endeavor. Gallagher talks about his sports marketing career with the San Francisco Giants, how he sold Candlestick Park, and how that helped him when trying to get the National Football League to buy into SB50 happening in Santa Clara.

Jul 3, 2017

The growth of women's basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about NCAA women's basketball throughout the year. Hitz discusses some of the damaging side effects of discounting and free tickets that women's basketball programs have suffered through, especially when seeking to show value otherwise during tournament time. Twitter: @TracieHitz

May 11, 2017

If its gotta be the shoes, then Nick DePaula has a story about it. The Creative Director of NiceKicks.com has been able to take his fans into the behind the scenes look at the shoe industry, shoe contract endorsement deals, and increase the amount of coverage in overall marketing of player brands. DePaula shares his beginnings from 2007, when he served as both Editor-In-Chief and Creative Director with Sole Collector Magazine. DePaula talks about the ZO2 Big Baller Brand of Londo Ball, the pinnacle of Michael Jordan's $3 billion shoe empire with Nike, and the impact on China of Yao Ming on the marketplace. Twitter: @NickDePaula

Apr 24, 2017

By listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program's marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks about the seriousness of actually having professors who are actively engaging in the marketplace in order to help their students land internships and jobs, along with building a credible course curriculum that goes indepth and researches various issues within the sports industry. Dees also covers her reliability to prospective students on social media complete with Drake and Honey Boo Boo gifs, how she laughs at her ratemyprofessor.com 3.9 rating and reviews, and why she's the most competitive supermarket onion weighing champion that you'll ever come across. Twitter: @GetDeesTweets

Mar 23, 2017

Joel Morrison discusses the rise of the KFC Big Bash League and Women's Big Bash League, which has taken Australia by storm, reducing the time spent in an average cricket match from five days to three hours. Morrison explains why the KFC BBL and WBBL had to break those traditions of cricket in order to reach new, younger fan demographics, and have been embraced by the next generation of sports viewership. Morrison talks about the KFC BBL and WBBL decision to go to a city-team structure, and how the marketing effort was completely different from that of traditional cricket. Twitter: @Morrison_Joel

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