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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 5
Jul 31, 2017

Adam White started Front Office Sports when he was a sophomore at the University of Miami, and now in three years, has grown into a premiere website for sports career advice and employment. White discusses the role of Front Office Sports in engaging current sports business executives and getting them to agree to be interviewed for the blog as a way of paying it forward to young professionals. White talks about the challenges of playing a long game, especially with having enough content, and with coordinating with dozens of young professionals without ever meeting them in person. Twitter: @FOSAdam

Jul 27, 2017

Dave Arthur is an academic at heart, but understands the classroom limitations of sports education that need real world experience. Serving as managing director for iSport.edu, Arthur talks about bridging the gaps with online education and instructors who possess real-world sports industry skills. Arthur shares his insights into building true consulting assessments for sports organizations, as well as the problems with case study application. Twitter: @iSportedu

Jul 24, 2017

Jeff Longo is not only an associate professor of sports, events and entertainment at Johnson & Wales in Charlotte, but also an owner of a Southern Professional Hockey League team, the Fayetteville Marksmen. Longo shares his decision to go into pro hockey team ownership, some of the pitfalls concerning budgeting and revenue generation that he has had to overcome, and how the Fayetteville team's rebrand from the FireAntz to the Marksmen transform the community awareness of the team in general. Longo talks also about ways that sports management programs can learn to enhance their relevance to students looking to get into front offices through networking and interviewing development. Twitter: @JefLongo

Jul 20, 2017

Anthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez shares how a tennis player coming into his dorm room upended his business aspirations, and the various ways in which tech has increased awareness of an athlete. Rodriguez talks about the increasingly hard game of bringing an athlete's brand to scale with the demands of the consumer for more unique changing content. Twitter: @LineageCEO

Jul 17, 2017

John Collins' experience with the major professional sports goes back to his days working at NFL Films, extends to working as President of the Cleveland Browns and as COO of the NHL. Collins now oversees NFL On Location, which is a joint venture with the NFL and a private equity firm, trying to create a better resale experience for those consumers trying to access the Super Bowl. Collins discusses On Location, its principles as well as his time working for NFL Films at the 27th Annual Association of Luxury Suite Director's Conference in Miami. Twitter: @NFLOnLocation

Jul 13, 2017

Sean Stellato has dealt with the adversities of sport both on and off of the field, beginning with his 1994 high school football team, the Salem Witches, which made it to the state super bowl, despite the obstacles in front of them. Stellato has written a book on that experience, called No Backing Down and shares insight into what exactly made that team so special. Stellato also shares his background as an NFL sports agent, and his time as a professional player in the Arena Football League. Twitter: @SeanStellato

Jul 10, 2017

Try to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible in order to ensure that the decision is made and initiated upon. Harris shares his experience coming from the professional sports and Corporate America ranks, and how Arizona State Athletics has been evolving, adding new sports and more sales staff, at a time when most athletic departments are doing the opposite. Twitter: @SunDevilRocky

Jul 6, 2017

Pat Gallagher's amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various issues around getting the Bay Area to support such an endeavor. Gallagher talks about his sports marketing career with the San Francisco Giants, how he sold Candlestick Park, and how that helped him when trying to get the National Football League to buy into SB50 happening in Santa Clara.

Jul 3, 2017

The growth of women's basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about NCAA women's basketball throughout the year. Hitz discusses some of the damaging side effects of discounting and free tickets that women's basketball programs have suffered through, especially when seeking to show value otherwise during tournament time. Twitter: @TracieHitz

Jun 29, 2017

Mark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as FSU's football and basketball luxury sections have drastically increased over the past decade. Both talk about how to drive sales, how they have dealt with potential toxic legacy employees who drag down the rest of the staff, and what they look for in new staff members. Twitter: @ChrisWilsonFSU

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