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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Feb 13, 2013

In 17 years, Barry Gibson has amassed a wealth of knowledge on how to sell any type of ticket package. His focus remains on strategy and training of new staff, creating different scenarios in order to ensure that every question is answered by a prospect and no business is not served correctly during the process of a sale. Gibson discusses selling tickets during stints at the Indianapolis Speedway, the Detroit Tigers, The Atlanta Hawks, Sacramento Kings, Durham Bulls, West Michigan Whitecaps and Mandalay Baseball Properties.

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