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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 14, 2013

Bill Guertin is an expert speaker and sales motivator, with 25+ years in successful small-market broadcast advertising sales, medical sales, and sales training. CEO of The 800-Pound Gorilla, a sales improvement company that works with a diverse mix of companies and individuals to help them become the dominant player (the "800-Pound Gorilla") in the market they serve. Bill's affiliated company, Stadium Gorilla, works specifically with the ticket sales departments of professional sports teams, including those in the NBA, NFL, MLB, NHL, MLS, NASCAR, and others.  Bill is the author of two books, including "Reality Sells: How to Bring Customers Back Again and Again By Marketing Your Genuine Story," (WBusiness Books) and "The 800-Pound Gorilla of Sales: How To Dominate Your Market" (John Wiley & Sons). Guertin talks ticket sales on the podcast, as well where the sports industry is headed.

A companion piece is "Diagnosing Prospects" which is exclusive to Premium Subscribers. Download the FREE App in the iOS/Android App store to listen to this exclusive material.

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