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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 13, 2017

Allen Schlesinger swears that he hasn't made a cold call in 5 years, utilizing LinkedIn's Sales Navigator as well as various online tools to get to the decision-maker faster. Schlesinger describes how he has made his successful sales methodology grow while at the Austin Spurs, becoming the first NBADL rep in the league's history to sell over $500,000 in season ticket sales. Schlesinger talks about seeking out alternative information, such as home-buying, political contributions and LinkedIn mutual connections, in order to discover just who he should be talking to about purchasing Austins Spurs ticket packages. Twitter: @ATXSpursAllen

2 Comments
  • three and a half months ago
    Josh
    What is the average price of a ticket? Why isn't he in NBA? Something seems off. It seems all about location of the team and size of the city/arena/inventory....But gotta give credit when it's due! Nice job Allen!!
  • almost four months ago
    Olive
    What are you doing about renewals? How is there so much premium inventory each new season?