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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 11, 2014

Ken Halpin has an interesting start in college athletics. Originally as a game equipment manager at a community college, Halpin used resolve to work as a third party corporate sponsorship rep for KP Sports at Eastern Washington University, then left the company for a bank, before jumping back to EWU as an associate athletic director of external affairs. Halpin discusses some of the challenges that he has had, especially in building a cohesive staff unit centering on communication, marketing and fundraising. Aside from mentioning his ardent aversion to reading fiction, Halpin talks about some of the things that drive him personally and professionally as he serves as a senior administration staff member at an FCS university athletic department. Twitter: @HalpinKr

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