The role of the deputy director is explored with Dan Satter, who is in his first year in that position. Satter shares his vision of developing communication with the coaches and staff at Boston University, as well as how to make sure that he is help facilitate dialogue with the athletic director. Satter also discusses how to engage student athletes with students as well as the campus in general, including the legacy of the Bean Pot Classic. Twitter: @DSatterBU
A Super Bowl is not run only in one week, its a two year race. Part of the Minnesota Super Bowl Host Committee for SBLII, Britt Carlson has had a major sports business impact in the Minneapolis area with the Vikings and Timberwolves since 1997. Carlson discusses her involvement in the entire Bold North campaign, the history of Super Bowl XXVI which was held in 1992 at the Metrodome, along with the legacy that continues from that Super Bowl to this day. Carlson talks about the misconceptions of the Minnesota area, as well as some of the promotions that into building SBLII into the premiere event of 2018. Twitter: @BrittCarlson
Two years ago, Russell Scibetti was on the podcast (Ep. 347), and returns now to talk about helping foster the big data revolution to sports business. Scibetti talks about some of the ways which is the conversation has changed from two years past, his involvement with the SEAT Conference, the National Sports Forum, and the 2015 Sports Sales Boot Camp in San Francisco. Scibetti discusses his thoughts on where the industry is headed when it comes to data, especially in terms of education at the franchise level. Twitter: @rscibetti
The Harlem Globetrotters initiate a break-neck pace with all of their games on the road, doing multiple shows on multiple days throughout the week. Jasper Joyce oversees ticket sales for the Globetrotters, which can mean various on-sale dates, along with pricing structures, in widely different venues and towns throughout the country at the same time. Joyce talks about the group sales efforts that are a hallmark of the Globetrotters' sales effort, including ways to ensure that group leaders are motivated to buy more tickets per show. Joyce mentions the transition for Phoenix to Atlanta, as the Globetrotters move their world headquarters from the land of the sun to the deep south. Twitter: @Jasper_Joyce
The ability to go online, look at a job listing, submit a resume, and potentially work in sports didn't start with Teamwork Online, but they have gotten a pretty good marketshare of the folks interested in applying for jobs in the sports industry. Chief Operating Officer Matt Kittle says that there are over 3.5 million users in the industry, and that the website has helped motivate a ton of applicants in a focused effort toward the sports job field. Kittle discusses some of the issues around working in sports, as well as the ability to avoid looking as if the website is taking advantage of their users, which is a notorious issue that plagues the sports industry as a whole. Kittle talks about some of the ways in which the website has grown, including networking event functions prior to games for multiple teams. Twitter: @MattKittle
From ticket sales to development, Michael Espada charts his course for how he sells both the immediate buy and the long term ask in college athletics. Espada shares his insight into the development process, including the length process of major gift fundraising. But that doesn't mean that Espada has forgotten his roots, going back to helping form one of the first in-house ticket models for college athletics. Espada talks about the challenges of getting administrators on board with paying a commission-structure, as well as initiating sales in renewal cycles. Twitter: @82Nole4Life
Finally, Peter Stringer is back on the podcast, previously on Ep. 298, and to have an updated take on some of the digital tools available to sports marketers. Stringer discusses the new Facebook vs. Twitter platform debate, as well as whether Snapchat is actually a social media platform, or a messaging service. Stringer also shares his view of the digital landscape in general, and then talks about his own foray into podcasting, with his Media Masters podcast where he interviewed Amy Jo Martin and Jim Ross. Twitter: @PeterStringer
Sitting down during the 2016 National Sports Forum in Portland, Oregon, Joe Isse discusses his role as the Director of Inside Sales for the NBA's Trailblazers. Isse talks about how he forms a team, as well as instills fairness and a sense of quality control will his staff members. Isse discusses ways to connect with the prospective customer, not just through phone calls, but also through other means of communication including social media. Isse shares his thoughts on what expectations young people getting into the sports business have, and whether those mesh with the realities. Twitter: @IceJI
Handling a legacy brand, while pushing its marketing into the future is a task that Drew Cloud has done more than few times in his career. As Executive Vice President of the Pittsburgh Pirates, Cloud oversees sales and marketing for a team founded in 1882. Cloud talks about his experience handling legacy brands, especially in Madison Square Garden with the New York Knicks, and as Vice President of the Phoenix Suns. Cloud discusses efforts made to enhance the community relations around the Pittsburgh areas, as well as how the sales efforts have started to change as well in the front office. Cloud shares his thoughts on NBA TMBO, and some of the misconceptions, as well as benefits, of the TMBO effort by the league toward enhancing revenue generation. Twitter: @Drew_Cloud
Note: Drew Cloud will be one of 17 speakers at The 2nd Annual Sports Sales Boot Camp in Pittsburgh on June 28, 2016. Registration is now open at $250 per attendee, with team rates available. For more information: Sportssalesbootcamp.com
Across The Pond, the sports digital revolution is underway, in the form of Seven League's Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises, such as UEFA, FIFA, UFC, O2, Valencia CF, Juventus, Premier League, Green Bay Packers, Rugby Football Union, Major League Soccer and the England and Wales Cricket Board. Ayers talks about where digital in sports needs to go, and some of the mistakes that digital managers make on social media. Ayers presents a road map toward best practices overall, especially when engaging fans. Twitter: @richardayers