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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Career Development
Nov 13, 2017

Bobbi-Sue Doyle-Hazard has initiated a sports business podcast focused on the advancement of women in the industry, called Leveling The Playing Field. Doyle-Hazard discusses some of the issues underlying the sports industry in terms of gender equity, then starts a discussion on privilege and the #MeToo social media movement. Doyle-Hazard then discusses her battles with depression. Twitter:@BobbiSue

Jul 27, 2017

Dave Arthur is an academic at heart, but understands the classroom limitations of sports education that need real world experience. Serving as managing director for iSport.edu, Arthur talks about bridging the gaps with online education and instructors who possess real-world sports industry skills. Arthur shares his insights into building true consulting assessments for sports organizations, as well as the problems with case study application. Twitter: @iSportedu

Jul 18, 2016

Understanding the methodology in order to engage and embrace the peak performance of employees is one of Jesse Henry's specific tasks. A motivational speaker who has worked in the past with Tony Robbins, Henry's resume includes work with the Miami Marlins and a TED Talk about the subject. Henry discusses his view point on generational efforts in the workplace, as well as the reward systems that are needed for Millennials to feel that they are respected and accomplished within the organization. Twitter: @Jesse_Henry

Apr 8, 2016

The development of executive search in the sports space has become a vital component of both the college and professional ranks over the last decade, especially when it comes to universities going after the best candidates for athletic directors. Prodigy Sports' Vice President of Recruitment Mark Gress talks about the expansive nature of the sports industry executive search process, as well as the misconceptions of what a search firm can do for candidates, along with some of the ways that a hiring manager at a franchise can remain the end-all determination regardless of what the recruiter puts forth. Gress talks about how candidates can best prepare themselves, as well as some of the pitfalls of higher than honest expectations from young professionals about the decision-making process. Twitter: @MarkGressJr

Jan 18, 2016

There are few people who understand the complexities of college sports business as well as Kristi Dosh, who has written extensively about it in Saturday's Millionaires. Dosh comes on the podcast to talk about the various ways in which some of the Power 5 conferences will start to leave the rest in that category behind. Dosh also speaks on the topic of pay for student athletes as well as the differences between the tailgate cultures of the East and West Coasts. Dosh also discusses the ways that young professionals trying to break into the sports business field are either doing it right, or hurting themselves by not attending industry conferences, along with the expectations some sports management students have about getting a job out of school. Twitter: @SportsBizMiss

Aug 12, 2015

The National Sports Forum began as the ultimate loss leader for Founder Ron Seaver, who in the first year had a $65,000 hotel bill and only three attendees come to the inaugural conference. Seaver didn't give up, and ended up transforming the NSF into one of the premier sports conferences with over 1,000 attendees in the last 20 years. Seaver shares how the NSF increases the format of its educational tracks in order to cater to the multiple needs of the sports business professional, as well as enhancing the ability of the speakers to be as open as possible with their ideas and solutions to the complex problems facing franchises today. Seaver talks about some of the variable ways to engage both conference attendees and sponsors, including the changing world of the tradeshow booth philosophy of selling by vendors. A big reason for Seaver's success - protecting the price point of what the NSF sells its attendee badges at. Twitter: @NatlSportsForum

Mar 23, 2015

The role of sports management courses, especially those dealing with the sociological and philosophical aspects in the world of sport, are under fire by critics who deem them unnecessary to finding a job in the industry. Trinity University's sports management director Jacob Tingle can empathize with the concern, but lays out his argument for why a wider breadth of knowledge surrounding the history, psychology and overall education of industry professionals is important to its survival and success. Tingle describes some of the tangible broad issues of the sports industry and how they impact the daily role of people in the community. Twitter: @TingleJK

Dec 8, 2014

The Baylor S3 program aims to be completely unparallelled in its instruction compared to most academic sports management classes out there. Focusing on Sports, Sales and Sponsorship as its top three core programming components, it's Executive Director Kirk Wakefield feels that there is a shift in the paradigm toward the discrimination that most sports management programs have. Typically because there is a focus on actually selling the sports product, rather than merely talking about it. Wakefield presents his argument for changing the attitudes of students, to help them understand that being a paid spectator is not a viable option in the sports world, as well as bringing forth new ideas to ensure that the students that graduate from the Baylor S3 program at the forefront of new methodology and technology for the sports industry. Twitter: @KirkWakefield

Jun 27, 2014

The sports industry's involvement with sports management programs, especially graduate degree tracks, is a complicated one. There is an "at arm's reach" relationship between the two. Stetson University's Associate Professor Ben Goss sits in for a talk about how the two components of the industry (education and application), appear so far apart at times. Goss mentions his view of where the sports management programs in general have had a shortfall for the industry as a whole, but also where they thrive. Goss also discusses his issues with Mark Cuban's dismissive about sports marketing, and where he feels sports marketing students can become an asset to any professional team or college athletic department looking to gain an edge in the business. Twitter: @DrBenGoss

Oct 9, 2013

 

Jim Willits has had a 20-year career in sports, rising to the role of Vice President of Sales for 8 years with the Philadelphia Flyers. Willits talks about the barriers that young students put on themselves trying to break into the industry, especially when presenting resumes or getting a face-to-face interview. Willits discusses how the industry needs for employees has changed, and how a lot of young employees need to be able to adapt to those changes to show value. Willits describes his role as a trainer for young executives, providing them with an affordable alternative in career coaching and development toward landing a job in the sports industry. Twitter: @WillRockSports

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