Understanding the fan's true thoughts on pricing and venue product offerings is what Victus Advisors specializes in. Managing Principal Brian Connolly explains that doesn't just mean surveying current fan bases, but also the fans who are no longer coming to games. Connolly shares his insight into what venues can do to change up their facility in terms of premium sections, as well as the actual revenue aspects for stadium suites. Twitter: @BrianHConnolly

Data scientist Michael Cavaretta disects the world of information gathering into a whole territory; selling cars. As Cavaretta explains, just getting the data is only one step in the process, and understanding what you are looking at takes a lot more than just a few mathematical formulas to figure out. Cavaretta discusses how Ford is starting to listen to customer-created conversations over social media to determine which features work, as well as how to educate their customers better. The conversation transforms into how sports business can learn a lot from the car business, in order to grow its analytical acumen in new, dynamic avenues. Twitter: @mjcavaretta

Ari Kaplan has been a leading figure in revolutionizing the way that Major League Baseball looks at statistical information. A key leader in the role of analytics, Kaplan has been involved with half of the MLB teams in his 23-year career. Kaplan talks about good data, sampling and the ability to see through the numbers, understanding the intangibles and how to work with great managers to determine scouting and analytic information. Twitter: @AriKaplan1