Michael Cross is at the definitive point of where college athletics is headed, seeking new business opportunities to buoy financial goals. Cross is a former athletic director at Bradley, and understands the new normal of seeking out hard to reach dollars through corporate sponsorship support. Cross discusses some of the avenues in which there may be opportunities, but only if they fit within the vision and the brand of the college athletic department as a whole. Cross talks about his blog, The Ultimate Sports Insider, and how he is able to communicate his thoughts as a personal brand, something that would not have been done by industry professionals only a few years prior. Twitter: @USInsider or Blog: http://www.ultimatesportsinsider.com

Vinny Accardi discusses how he draws in corporate clients to the small college atmosphere of Stony Brook University, amid all of the hype of the Big Apple. Accardi shares his thoughts on developing great activation for clients, as well as getting them involved in the campus community long-term through the front porch of the athletic department. Accardi talks about his supervision of the ticket office, as well as his roots in communications and public relations at Major League Baseball during the mid-2000s. Twitter: @VincentJAccardi

B2B sales by using a sports organization’s game is one of the hallmarks of developing long-term success between a franchise and business brands. CEO Jason Kohll talks about his company, Professional Sports Partners, which helps push business affiliations toward the right sports brands, using his experience with the Houston Rockets and St. Louis Cardinals. Kohll discusses how a suite can develop a 10 to 1 return for clients. Twitter: @JasonKohll