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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 4, 2016

The Harlem Globetrotters initiate a break-neck pace with all of their games on the road, doing multiple shows on multiple days throughout the week. Jasper Joyce oversees ticket sales for the Globetrotters, which can mean various on-sale dates, along with pricing structures, in widely different venues and towns throughout the country at the same time. Joyce talks about the group sales efforts that are a hallmark of the Globetrotters' sales effort, including ways to ensure that group leaders are motivated to buy more tickets per show. Joyce mentions the transition for Phoenix to Atlanta, as the Globetrotters move their world headquarters from the land of the sun to the deep south. Twitter: @Jasper_Joyce

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