Steve Hank has worked in the upper echelon of two of the premiere athletic departments, Arizona State University and the University of Texas at Austin, which has helped him developed a short hand on what administrators need to know about data, revenue and overall fan experience. Hank talks about his time at both institutions, as well as how to get the ball roll with discussions regarding CRM platforms and the relationships between data and dollars. Hank then refers back to early in his career, when he sold corporate sponsorship right as Michael Jordan returned to the Chicago Bulls. Twitter: @SteveHankTX
Understanding how data can increase the success rate for prospecting sales leads is what MaryLou Tyler has set out to do. Tyler discusses how a sales staff can dramatically increase their B2B sales pipeline into an opportunity engine, without it becoming a cold calling nightmare. Tyler talks about the various levels of awareness in building a prospecting funnel for each sales rep, and leverages her background in the tech world for utilization of how sales leads can be generated with the right CRM. Twitter: @MaryLouTyler
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In business communications, the world of CRM and analytics collide. Phil Prombo provides this expertise for both the Chicagoland business world and the Chicago White Sox, explaining how each component works together to generate higher revenue leads for sales offices in both industries. Prombo discusses the nuances of what types of data work best to help a sales office grow their CRM, as well as how to determine whether there is a good analysis of revenue generation and sales initiatives overall. Twitter: @PhilPrombo
The dynamic world of CRM and its capabilities within sport franchise revenue streams is examined with Fiona Green, who has worked with the top European football clubs in the world. Green talks about why CRM capability and customer informational control is so huge for even the largest football clubs such as Manchester United or Arsenal, helping teams and sponsors better understand who is watching and why. Twitter: @Fionagreen66
The complex world of the CRM is discussed with Jawed Yusufi, who has reorganized two CRM systems at Nebraska-Omaha and Georgetown. While that may appear mundane to the layman, CRM maintenance is going to be one of the largest determinations of revenue driving in the coming years. Yusufi understands this and discusses what to look for in creating the right questions for a CRM, especially in Archtics Paciolan System. Yusufi also offers up a few Farsi translations to the podcast. Twitter: @JYusufi