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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 27, 2016

Few sales trainers try to dissect the tone of an office suffering from a multigenerational leadership gap like Judy Ferraro, who talks about the fissures found in the differences between the Baby Boomers, Generation X and Millennials. Ferraro shares her vision of how the office space has changed on the sales floor, especially with Gen-X being the smallest of the three generations, and ways to restore it. Ferraro also talks about her roots in improv, and how it is helped her gain momentum in educating others on how to make smarter calls, resisting the urge the make cold calls. Twitter: @JudyFerraro

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