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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 31, 2013

 

Greg Coleman runs one of Mandalay Sports Entertainment’s baseball properties, the Erie Seawolves, and discusses the mindset of MSE in terms of its points of light mission statement. Coleman discusses the role of a president to push not only the brand, but continue selling, as well as mentoring young sports executives, and the importance of moving to further a sports career. Coleman talks about some of the larger issues in sports, as well as protecting the price point, even if it means walking away from relationships when the other side is getting everything for free. Twitter: @SeaWolvesGM

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