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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: November, 2017
Nov 30, 2017

Kenneth "Ziggy" Siegfried was on the podcast back in 2013 (Ep. 15), as the Sr. Associate Athletic Director of Major Gifts for CSU Bakersfield. Now serving in the Athletic Director's chair, Siegfried gets to announce a move for the athletic department to the Big West Conference from the WAC. This is a long time coming for CSUB, as Siegfried explains, and helps bolster the expectations for the school and the community overall. Twitter: @CSUBZiggy

Nov 27, 2017

Tibor Shanto has honed his B2B sales training in Toronto over the last 25 years. Shanto discusses how he works with business development teams to get them focused on improving their pipelines from prospecting to actual closing. Shanto presents the argument that sometimes, the best sales people aren't your future managers. Twitter: @TiborShanto

Nov 23, 2017

Few NHL journeymen can claim to have an amazing second career like Kevin Westgarth, who won a Stanley Cup with the LA Kings and now transitioning to developing the game of hockey in China for the NHL with an eye on the 2022 Olympics. Westgarth talks about growing the game the right way in Asia along with how other countries are embracing the sport. Westgarth also talks about his role as an enforcer in the NHL and how that feature of the game is being phased out overall. Twitter: @KWesty19

Nov 20, 2017

Malcolm Bordelon represents a 20-year legacy with the San Jose Sharks (1993-2013) where the NHL franchise was one of the highest revenue drivers in all of professional hockey. Bordelon discusses his tenure with the club, which created waves in Silicon Valley and the tech industry, stemming from the birth of building naming rights to the secondary market. Bordelon chats about leaving the Sharks to work at various tech start-ups, then the Silicon Valley Business Journal and now as president of the Chula Vista Elite Athlete Training Center in San Diego. Twitter: @SVBizMalcolm

Nov 17, 2017

Charlie Kaufman launched Ticket Talk on WLINY Radio in Brooklyn in 2017, and asked me to come on the show Nov. 9. We chatted about the secondary market, the issue of whether a closed market is about protecting the consumer or locking the consumer into a limited option system. You can listen to the other Ticket Talk episodes here, which are also video livestreamed.

Nov 16, 2017

Maury Brown has redefined the investigative sports business reporting game published in the New York Times, Boston Globe, CNN/Money and Forbes. Brown discusses the issues of breaking news compared to well-sourced reporting, as well as he develops his sources long-term. Brown chats about young people trying to break into the sports industry, as well as leading the Portland, Oregon effort to nab the Montreal Expos relocation. Twitter: @BizBallMaury

Nov 13, 2017

Bobbi-Sue Doyle-Hazard has initiated a sports business podcast focused on the advancement of women in the industry, called Leveling The Playing Field. Doyle-Hazard discusses some of the issues underlying the sports industry in terms of gender equity, then starts a discussion on privilege and the #MeToo social media movement. Doyle-Hazard then discusses her battles with depression. Twitter:@BobbiSue

Nov 9, 2017

The international soccer community's interest in the Chinese Super League is growing and is bouyed by Wild East Football, the only English speaking website focused in China on the sport of soccer. Founding editor Cameron Wilson opens up the massive country of soccer-crazed fans, showcasing where the sport in within China and how far it can potentially go. Twitter: @CameronWEF

Nov 6, 2017

Should NCAA student athletes be paid for their performance? OSKR's Andy Schwarz thinks so, and provides his argument for why they are already being compensated, and why transparency in the overall marketplace for college sports could be a great thing. Schwarz discusses his thoughts on the economics of recruiting for various schools, as well as whether NCAA compliance would go away in a payment-restructure system, and how that would fit with the concerns of gender equity. Twitter: @andyhre

Nov 2, 2017

The Golden State Warriors have become the darlings of the NBA on and off of the course, with record-breaking team wins and attendance records. GSW Vice President John Beaven discusses the success of the team, especially when it comes to ticket sales, pricing and the secondary market. Beaven talks about the Chase Arena membership plan, and its uniqueness in the marketplace. Twitter: @JohnBeaven

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