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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jun 7, 2013

 

Bringing her NBA experience with the Atlanta Hawks to Cleveland State, Carrie Neville talks about how the ticket sales office has transitioned into a full-selling suite. Neville presents several ideas of how CSU’s basketball events are more than just a game, whether that includes concessions, magicians or just fun. Neville discusses her passion for group sales, some of the techniques she uses in order to ensure that the largest group possible comes out, and the great challenge afterward of trying to determine what information aside from the group leader can attained from the rest of those coming. Twitter: @CSU_Vikes

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