Idol Sports Marketing is responsible for some of the largest one day non-conference college basketball games in the country. Jon Hines has developed a great strategy of bringing some of the top teams in the nation together to face each other, including Gonzaga’s basketball Comcast Battle In Seattle and the Washington State Cougar basketball Hardwood Classic, both at the Key Arena. Hines talks about the implementation and planning process of putting together such a large event, what it takes to ensure that each ticket that can be sold it, and how he prevents losing the college atmosphere by eliminating some of the higher price point seats in order to allow student sections to exist and thrive. Twitter: @IdolSports