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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: Social Media
Feb 10, 2014

Chris Syme specializes in social media for athletic departments. Social media is The Wild West in sports, however, a lot of athletic directors don't fully grasp what to do with it, and hire Syme to help navigate a direction that works for the overall university brand. Syme talks about some of the challenges that come with building a social media brand, what differing platforms to follow, and what works for individuals as well as department-wide initatives. Syme also discusses the challenges facing sports information colleagues, as well as the importance of COSIDA joining NACDA, as well as some of the issues that have been raised regarding SID health and whether or not SIDs are shut out of attending COSIDA now that it has merged with the other conferences such as NACDA and NACMA. Twitter: @CKSyme

Jan 15, 2014

 

Jessica Smith is one of the best sports social media analysts who completely refrains from calling herself an expert and never trusts anyone who claims to be an expert. Smith talks about what really works and what doesn’t in social media, especially in the world of branding. Smith discusses strategies and tactics of ever evolving platforms such Facebook, Twitter and LinkedIn. Smith stresses the importance of school athletic departments to leverage their traditional media assets by telling their stories via social media. Twitter: @WarJessEagle

Website: http://socialnsport.wordpress.com/

Sep 27, 2013

 

The world of sports journalism is explored with the help of Bill Bradley, who has made the jump from the sports editorial pages of daily newspapers to the digital world of the NFL.com. Bradley talks about the environment of journalism and employment in the field means working online, as well as his decision to build his online brand both with SacStateSports.com and finally the NFL.com, covering health and safety issues. Bradley discusses his role at NFL.com and how he develops good, informative stories on serious subjects such as player safety. Twitter: @billbradley_sac

Jun 3, 2013

 

Don’t go calling Mike Briercliffe an expert, because he doesn’t believe there is one in the world of social media. Briercliffe does have advanced knowledge on how to build a cohesive social media strategy, going from the fast lanes of the Twitter down to the medium slow lanes of Facebook & LinkedIn. Briercliffe shares his social media philosophies on what works, what doesn’t in terms of building a social media fanbase, as well as his love for the Liverpool Premier League club.  Twitter: @mikejulietbravo

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