Athletic fundraising isn't an easy job to master. Vince Volpe has been successful at three different FBS institutions, and shares his knowledge for ensuring that large capital gifts, as well as building the annual fund for an athletic department, are kept in a continuous harmony. Volpe discusses some of the things that attract him to an athletic department's development office, as well as how to build rapport with alumni of each school in order to do the best job for the institution. Twitter: @Vince_Volpe
Ben Zayandehroudi has possibly helped crack one of the best prospecting tools online, LinkedIn, by utilizing various methods that allow a sports sales professional to eliminate the gatekeeper entirely and communicate right with the decision-maker. Zayandehroudi sells tickets and premium seating for the Vancouver Whitecaps FC up in the great white north, but don't let that fool you, what he has to say can drastically improve an R.O.I. for a franchise's sales department. Zayandehroudi provides training to both the Whitecaps and MLS, expanding out to those sports sales professionals who request it. Laying out his ideas for how to expand LinkedIn profiles is one of the more remarkable initiatives ever voiced on the podcast, and could help a sales department increase their prospecting and sales conversion overnight with only a few small, simple changes to their LinkedIn profiles. Twitter: @BZInc
Included in this premium episode are three interviews done for the Yahoo! Sports Radio side of things that include: Tony Iliakostas from Law & Batting Order discussing NFL Black Monday coaches firing picks, as well as the 2014 sports law scene and what to expect in 2015; Fightnomics Reed Kuhn breaking down UFC 182 and some of the different issues surrounding the sport of MMA; Forbes contributor Mark Burns shares his 85+ sourced article on where sports business professionals feel that the industry will be in 2015.
This is brought to you as a thank you by the Tao of Sports for being a premium user. Sure, it's $5 per year, but that's a latte for some people, so I just wanted to say thank you, and state that I may do more of these down the line. You have been with me for over 2 years, in many cases, and deserve a lot more than I usually give. Thank you for helping keep the lights on!
The world of sponsorship for MMA fighters is starting to heat up, and Soul7Nine's Brian Cawley is here to explain what this new territory means. Cawley worked in team sports sponsorship for several years prior to building his own company, Soul7Nine, which focuses on MMA brand building with fighters and promotions. Cawley discusses the recent UFC agreement to unify its brand with Reebok, and how that might help enhance the ability for individual fighters to generate more unique corporate partnerships as a result. Twitter: @Soul7Nine
Social sales in sports is a fairly new practice, and the Portland Thunder are at the front-edge of it, utilizing the opportunity to make bigger sales with a small staff. Joel Manchak discusses why the challenge of maintaining and operating an effective social sales strategy has been crucial to the new Arena Football League team's survival in its second year, and how geo-targeting through social media ads on various digital platforms has built a large amount of revenue growth over the past off-season. Manchak presents the arguments for why social selling components should be in every sports sales department in the coming year, and why that new account rep's salary may be shifted to better use as part of a social media ad budget buy to attract new customers.
The world of public relations has been drastically altered by the advent of social media and blogs; it has allowed far more opportunities for someone to become a journalist, as well as transformed the role of the practitioner who is trying to get a solid, coherent message out on behalf of a team or athlete. Melinda Travis operates effectively within these new rules, discussing some of her thoughts on how to properly manage athlete messages for both personal and brand reasons through social media and other digital channels. Travis talks about her concerns about speculation over fact when responding to inquiry, and whether the rapid-fire demand for immediate information actually harms the public consumption of a story. Twitter: @Melinda_Travis
J.P. Lutz is both a practitioner and instructor; he works in the sports industry, helping franchises boost their revenue through consulting work, while also lecturing at various Philadelphia universities, helping the next generation gain the cutting edge on new technology and techniques. Lutz discusses his passion for finding both corporate sponsorship activation, as well as driving ticket sales and above all else, move ticket. Lutz discusses some of the issues surrounding educating today's generation of sports management students, and how to best engage them in the classroom with information that will serve them long-term in the industry. Twitter: @JP_Lutz
Don Scott is at a transition point in his career. After several great years of rising through the ranks of the Samford Athletic Department, working in tickets, marketing and development, Scott is now leading Immersion Media's efforts in helping athletic departments grow revenues and eyeballs as a digital media vendor. Scott discusses some of the challenges that he faced in both driving attendance through the ticket office and marketing, as well as attempt to cultivate new relationships with Samford alumni. Twitter: @Descott4
Selling motorsports racing is a highly complex feat, especially when the majority of the ticket sales staff isn't even in the same state as the venue track. Erik Blaisdell discusses the challenges and opportunities of selling NHRA, which owns multiple tracks throughout the country, and how to properly engage fans through selling the entire motorsports product. In some ways, they might be a little behind stick and ball sports in how to sell, in other ways, they may be ahead of those team-driven sports, especially when it comes to developing membership packages that sell. Blaisdell opens up about some of the ways that NHRA cares fully about its members, growing the brand every season.
The state of the secondary ticket market is David Young's focus throughout the day, as he helps foster RCN Capital's relationship with brokers to make the big sales with teams. Young refers to RCN Capital as the 'defacto bank' of the secondary ticket market, able to buy whole blocks of inventory with guarantees for sports franchises. Young discusses some of the issues surrounding the art of selling on the secondary ticket market, as well as some of the misconceptions about what resellers do and cannot do to help drive revenue as a distribution channel. Twitter: @RCNCapital