Bryan Killingsworth has one of the most dynamic positions in the NFL today. The VP of Marketing & Brand Strategy for the St. Louis Rams, his task is to alter the perception of each home gameday, reinvigorate fans and ensure a high attendance mark even if the team isn’t winning many games on the field. Killingsworth talks about different marketing & brand affinity concepts he’s employing, as well as his time with the Tampa Bay Rays as Sr. Director of Marketing & Promotions, where the team finally decided to drop the “Devil” from the hometown moniker.