Nic Barlage grabbed the attention of a lot of listeners as a guest on Ep. 32 while he was Vice President of the Cleveland Cavaliers and it became one of the highest rated episodes in the podcast's library. Barlage is back to discuss his new job as Chief Sales Officer with the Phoenix Suns, bringing that financial mindset toward revenue which presents him as one of the most dynamic salesmen in the NBA. Barlage talks about growing revenue through the world of analytics through different fan demographics and variables as well as understanding what drives consumer buying experiences. Barlage's expertise expands way beyond mere ticket sales and crunches some of deeply complex numbers on what builds an overall fanbase long-term for a franchise. Twitter: @NicMb_1