A name change can do a lot of things for a minor league baseball club, but the Akron double-A affiliate of the Cleveland Indians caused a social media explosion when they changed their team nickname Oct. 29 from the Aeros to the RubberDucks. Director of Ticket Sales Brian Flenner talks about the name change, the impact on the community, the internal staff secrecy about the nickname, and the media attention that followed. Twitter: @Flenner1970