John Dittrich has spent 40 years in professional baseball, with 36 of it being in the minor leagues, both affiliated and independent. Dittrich talks promotions that have gone wrong, the differences between what regions get & don't get about certain marketing, how to craft a good lease agreement with a stadium, and what generally works for a new owner's good business plan. Dittrich expands into why the minor leagues are able to draw fans when some of the bigger leagues can't, and talks ticket sales, marketing, corporate sponsorship and why some teams fail because their ownership didn't take the operation as seriously as they should. Twitter: JohnDittrich