In the nation’s smallest state, Assistant A.D. of Marketing Adam Schemm consistently goes after the largest possible audience for the University of Rhode Island. Schemm talks about the branding challenges that he faced when arriving at Rhode Island, implementing both a new out-bound sales strategy in-house, as well as building a key fan development unit to retain fans once they’re in the building. Schemm discusses the various ways in which Rhode Island’s ticketing system has grown the fan experience both online and physically at the game. Schemm does mention his past with the Milwaukee Brewers, but still would not give up the contents of the secret stadium sauce recipe, even under duress. Twitter: @AdamSchemm