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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 23, 2013

 

Matt Slatus has his work cut out for him at Camelback Ranch, the Cactus League Spring Training home of the Los Angeles Dodgers and Chicago White Sox. Slatus has to sell not only against every one of the five professional and two college teams in the Phoenix metro area, but also against 13 other Spring Training competitors, each going after the corporate and luxury entertainment dollar. The fact that Spring Training is less than 10 weeks long also makes things even more complicated. Slatus explains his role with Camelback Ranch as well as working for several years in marketing & sponsorship throughout major and minor league sports. Twitter @MattSlatus

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