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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 4, 2014

 

Kevin Hatcher represents the epitome of NCAA Division II athletics, discussing how different the scene looks compared to the Division I days. Hatcher talks about the responsibilities, as well as smaller staff and budget, that make up the realities of CSSB and its sister Division II schools in the conference. Hatcher discusses coming into the environment, understanding how to shift the culture, and why it may be necessary to move staff when they do not fit into the system. Hatcher broadens the scope by illustrating why a jump to Division I athletics is not a certainty, even when an athletic department such as CSSB wins on the court.

 

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