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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 14, 2014

 

Matt Batchelder oversees one of the more complex ticket operations in the AHL with the Grand Rapids Griffiths. The team is the minor league affiliate of the Detroit Red Wings, which carries with it various issues in order to ensure growth in branding the Griffiths beyond the Red Wings’ fanbase. Batchelder discusses some of the outreach sales programming that the Griffiths utilize in order to build their base as well as some of the various ways in which he also trains young executives to become better at sales. Twitter: @Batchelderm

 

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