Premium seating is the top of the podcast, as Kyle Shields discusses exactly why people want to pay more for better locations, status and distances to the field of play at an athletic facility. Georgia Tech just brought its new basketball facility online in 2012-13, so Shields talks about the school’s approach to selling out the courtside seating options, as well as factoring in what to do the increase the amount of luxury experience provided to each customer. Shields finishes with his thoughts on career development in the sports industry and what young administrators should focus on in order to move their career forward.