The Danbury Whalers are minor league hockey at its core. CEO Herm Sorcher comes on the podcast to discuss how the Whalers have survived in a league that has seen several members fold and is down to four total for the 2012-13 season. Sorcher talks about the applied sciences of ticket selling and sports marketing, getting into the world of corporate sponsorship as well as community relations, especially when dealing with family fun entertainment.