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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Page 6
Dec 25, 2017

Before 2017, Jim Hayes never thought about who owned his Denver Broncos tickets. He always thought that he did. Since 2011, after being on a 75,000+ waiting list for 6 years prior, Hayes had been a Denver Broncos season ticket holder. But when he decided to resell his tickets through the official Ticketmaster exchange, he unwittingly had his information weaponized against him. Hayes' story goes beyond the issues of resale, and explore the issues of customer service, season ticket investment loyalty. Twitter: @jamesrhayes

Dec 22, 2017

In her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client retention as well as building a strong brand through their front-line ambassadors at the ballpark and through their call staff. Hastings is quick to mention that "listening" is as much selling as anything, as well as build client passion for the brand. Twitter: @KCAnnemarie

Dec 18, 2017

As the president of NACMA for 2017-18, Ayo Taylor-Dixon comes on the podcast to present the 2020 strategic plan for the marketing arm of college athletics administration. Taylor-Dixon discusses how the organization has taken a deep-dive into understand what its membership want, both at convention as attendees and as non-attending members in their athletic departments. Taylor-Dixon talks about the role of networking and the power it has to help increase job opportunities by attending the annual NACDA convention. Twitter: @AyoTaylorDixon

Dec 14, 2017

Rick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry, interviewing well-known and unknown front office personalities, and working with inside information without divulging everything to the viewing public. Horrow talks about the role of sports education since his days co-teaching a sports law class at his alma mater Harvard, and where sports business is headed in the next two decades. Twitter: @RickHorrow

Dec 11, 2017

John Barrows represents a new type of sales training with old school skills, focused on technology companies and building relationships through workflows. Barrows discusses the process of creating a dynamic relationship within the sales team, and initiating it into a formidable strategy. Twitter: @JohnMBarrows

Dec 7, 2017

Richard Harris is known as one of the top sales trainers in the country and has come on the podcast to take on the tactics and acumen applied to sports ticket sales. Harris goes through scenarios of how to engage with a prospect, as well as to transition the conversation into a buying experience. Harris refers to his thoughts on management and improving the sales pipeline for a sales team. Twitter: @rharris415

Dec 4, 2017

The Vodafone Warriors may sit one of the rugby hotbeds of the world, but that doesn't mean that the National Rugby League team doesn't have to fight for attention, especially given that one of the top rugby squads internationally, The All-Blacks, is nearby. Glenn Critchley discusses the challenges for the Vodafone Warriors, which do not designate their brand with a city name, but instead a corporate sponsorship. Critchley shares his insight into making the brand successful off of the field, despite the on-field struggles of the squad. Twitter: @glenncritchley

Nov 30, 2017

Kenneth "Ziggy" Siegfried was on the podcast back in 2013 (Ep. 15), as the Sr. Associate Athletic Director of Major Gifts for CSU Bakersfield. Now serving in the Athletic Director's chair, Siegfried gets to announce a move for the athletic department to the Big West Conference from the WAC. This is a long time coming for CSUB, as Siegfried explains, and helps bolster the expectations for the school and the community overall. Twitter: @CSUBZiggy

Nov 27, 2017

Tibor Shanto has honed his B2B sales training in Toronto over the last 25 years. Shanto discusses how he works with business development teams to get them focused on improving their pipelines from prospecting to actual closing. Shanto presents the argument that sometimes, the best sales people aren't your future managers. Twitter: @TiborShanto

Nov 23, 2017

Few NHL journeymen can claim to have an amazing second career like Kevin Westgarth, who won a Stanley Cup with the LA Kings and now transitioning to developing the game of hockey in China for the NHL with an eye on the 2022 Olympics. Westgarth talks about growing the game the right way in Asia along with how other countries are embracing the sport. Westgarth also talks about his role as an enforcer in the NHL and how that feature of the game is being phased out overall. Twitter: @KWesty19

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