Seth Shapiro joins the podcast to discuss the world of sports filmmaking, fresh off of a trip with the NFL in China. Shapiro talks not only about the air of filmmaking, but also the production angle, where there are time limitations with sports stars, as well as branding implications. Shapiro covers the several issues concerning how gauge evergreen content in a world of fast paced social media, along with building a quality production every time out. Twitter: @dieselfilms