Matt Carson has a wealth of knowledge on the state of FBS athletic programs in the Lone Star State, having working at three Texas universities during his career. Carson talks about the transition from development to operations, coupled with ticket sales overall, and how he works on building revenue generation from his prospective contacts. As the Assistant Athletic Director at Texas State, Carson describes some of the challenges, as well as some of the victories, in getting fans invested in the Bobcat brand. Twitter: @MatthewICarson