Get Premium Access
Info

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
RSS Feed Premium Podcasts
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
2024
March


2019
November
February


2018
September
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October


Categories

All Episodes
Archives
Categories
Premium Episodes
Now displaying: Page 1
Nov 4, 2016

Joseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic departments tend to overlook when it comes to potential revenue generation opportunities with local businesses around their campus. Mullings talks about his time at KP Sports, which signed up several FCS and Division II schools, earmarking an outsourced sponsorship model that continues to this day. Twitter: @Joseph_Mullings

0 Comments
Adding comments is not available at this time.