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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Aug 3, 2016

Digital streaming is becoming the simplified way of live sports content distribution, and as Sportle CEO Adam Shaw explains, that brings out the complexity of the traditional media marketplace amid contractual and corporate sponsorship agreements. Shaw discusses the issues at hand, especially couch rights vs. hotel rights, and whether consumers will finally gain access to Regional Streaming Networks (RSN). Given Shaw's expensive background as a c-suite executive in traditional television with FOX, FX & the NFL Network, he shares the vision of what it will take to make streaming the overall experience that most consumers have with live sports content in the future. Twitter: @PrinceAdRock

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