A returning guest to the podcast (Ep. 493), John Ruhlin discusses his new book, Giftology, which is a concept of how to maximize gifting which benefits relationship building through unique strides in care. Ruhlin is quick to point out that this isn't a mass distribution of a monetary item that creates the large impact, but the honest focus of understanding what the recipient will find specifically appealing to them. Ruhlin shares small little ways that change the dynamics of a relationship between two people, and how to ensure that it is never viewed as manipulative, but more instead as cross-beneficial. Twitter: @Ruhlin