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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 13, 2015

Fewer people have seen the dawn of online ticketing like Jim Goodman, who was the first person to advocate for Ticketmaster to have a presence on the web. After that point, Goodman left to run ticketing for Walt Disney, then established Tickets.com's presence as a Ticketmaster competitor, including a merger that yielded Major League Baseball as an owner. Goodman explains some of the ways that online ticketing got started, including how his efforts resulted in those $16 service fees on a $17 ticket, and why those service fees continue to exist today. Goodman spares no punches in his wide-ranging opinions on promoters, teams, service fees, the StubHub vs Ticketmaster & Golden State Warriors lawsuit, and the secondary market as a whole. Goodman speaks about having 'boots on the ground' experience and why the ticket industry has hurt itself by not hiring those with that type real work experience into their upper eschelon. Twitter: @JimGoodman

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